Daily Must Reads, October 8, 2014

    by Julie Keck
    October 8, 2014

    1. Fusion hires Alexis Madrigal of TheAtlantic.com to bolster tech coverage (Ravi Somaiya / The New York Times)

    2. Adobe’s e-book reader sends your reading logs back to Adobe—in plain text (Sean Gallagher / Ars Technica)

    3. Enough with the manifestos about the future of news, let your product do the talking (David Cohn / Poynter)


    4. Omnicom advises marketers to move 10% to 25% of TV ad dollars to online video (Suzanne Vranica / The Wall Street Journal)

    5. Shorthand launches storytelling tool aimed at freelancers (Abigail Edge / Journalism.co.uk)

    6. Longer stories draw more attention, but with diminishing returns (Lucia Moses / Digiday)



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    Tagged: adobe alexis madrigal attention e-reader freelancers fusion omnicom online advertising shorthand the atlantic tv advertising

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