Futures Lab Update #49: Denver Post Apps; Revs at GeekWire; Arts Coverage at Crosscut

    by Reuben Stern
    March 5, 2014
    The Denver Post has developed several one-topic iOS apps focusing on sports, Colorado travel and more with the help of its newsroom reporters, but so far, the paper says the mobile apps haven't been lucrative -- advertisers aren't on board with supporting niche products.

    Reported by Reuben Stern and Olga Kyle.

    This week we learn from The Denver Post’s experience developing single-topic mobile apps, hear about Geekwire’s new revenue stream, and explore Crosscut’s hybrid of arts coverage and community engagement.

    "We couldn't get advertisers to buy into what was essentially, in their mind, a niche product ... We realized what we need to do is learn code, HTML, Javascript, CSS so that we can speak and work in those computer languages ... [and] build something that works across all platforms more seamlessly." - Damon Cain, managing editor for presentation and design, Denver Post


    PART 1: Special-topic apps at The Denver Post

    The Denver Post is one of many newsrooms that has sought to increase its mobile audience by creating a portfolio of single-topic apps relevant to its unique locale and expertise. We visit Damon Cain, managing editor for presentation and design, to learn about what went into the apps and what the Post got out of them.
    Reporting by Tatiana Darie.
    [To skip directly to this segment in YouTube, click here.]

    Examples of Denver Post apps:

    • Colorado Garden Guide – with nearly 10,000 downloads, the Post’s most popular ebook offers tips and advice for anyone who grows anything in the mile high state.
    • Beer Guide – a look at Colorado’s breweries, beer labels, bottle shops and beer bars in the area.
    • Top Workplaces – a ranking of the top 100 workplaces, plus employer profiles, interviewsand stories about winning workplace cultures.
    • Ten Things to do in Colorado – a look at some of the best activities in the area.
    • Ski Guide – a comprehensive guide to Colorado’s resorts, with insights into top winter diversions and fun activities on the slopes.

    The Post’s ebooks are primarily designed for iPhone and iPad, but the company is working to make them available across mobile platforms. You can see the full list of ebooks here.


    Share your experience: If you have adapted news content into ebooks or other digital products, we’d love to hear about your experience and share it with others. Please add to the comments section below.

    PART 2: A new revenue stream at GeekWire

    GeekWire is one of many online news sites that generate part of their income in nontraditional ways, such as events and sponsorships. Now the tech reporting site has added another revenue strategy: health insurance. Co-Founder John Cook explains how GeekWire formed a partnership to provide insurance plans for small startups.
    Reporting by Colin Hope and Tatiana Darie.
    [To skip directly to this segment in YouTube, click here.]

    For more information:

    Our previous report on GeekWire explains more about the organization’s multi-faceted approach to generating income and building community around its coverage.

    PART 3: The Civic Artist project at Crosscut

    Seattle-based nonprofit news site Crosscut is launching an initiative to cover arts and culture that includes a community engagement twist. The project will enlist artists to dream up solutions for ongoing problems in the city. We visit Crosscut’s office and learn how the project will work.
    Reporting by Tatiana Darie.
    [To skip directly to this segment in YouTube, click here.]

    Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.


    The Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad app to watch the show wherever you go. You can also sign up to receive email notification of each new episode. 

    Tagged: crosscut denver post geekwire health care mobile apps niche journalism nonprofit news

    Comments are closed.

  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »
    MediaShift Newsletters »

    Follow us on Social Media