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    Daily Must Reads, October 7, 2013

    by Julie Keck
    October 7, 2013

    1. Nielsen to measure Twitter chatter about TV shows (Brian Stelter / New York Times)

    2. Opinion: Why tablet magazines are a failure (Jon Lund / GigaOm)

    3. Britons spend 1 in 12 waking moments online, pushing online ad spending to an all-time high (Mark Sweney / Guardian)

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    4. As society changes, a bright future for devices on planes (Nick Bilton / New York Times)

    5. Pew surveys of audience habits suggests perilous future for news (Andy Kohut / Poynter)

    6. Gawker struggles with a slippery slope between viral and true (Mathew Ingram / paidContent)

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