The best stories across the web on media and technology, curated by Lily Leung.

1. Apple likely to unveil ‘iPad mini’ at Oct. 23 event (AllThingsD)

2. Digital ad report finds big growth in mobile (NYT)

3. Guardian CEO outlines digital future of news and media industry (Guardian)

4. Unlike predecessor, New York Times public editor embraces social media (PRNewser)

5. Tumblr sends out a call for paid freelancers in its quest for original content (PandoDaily)