Best Online Resources for Following the 2012 London Summer #Olympics

    by Jenny Xie
    July 27, 2012
    The above screenshot of the "Athletes' Hub":http://hub.olympic.org/, which integrates content from Facebook, Twitter, and Instagram, is the centerpiece of the IOC's social media strategy for the 2012 Summer Games.

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    Hopefully, the vast array of social media options will carry out their intended function -- to allow everyone involved in the Olympic Games to share more of their stories and thoughts in more engaging ways."
    Click to read our whole series


    The 2012 Summer Olympic Games in London have largely been anticipated as the first social media Olympics. Athletes, fans, and the media shared their voices online during the 2010 Winter Games in Vancouver, but this time in London, even the International Olympic Committee (IOC) decided to adopt a full-fledged social media strategy. Starting with the Athletes’ Hub – fully integrated with Facebook, Twitter, and Instagram — fans can keep track of all their favorite Olympians. The IOC has also created official accounts on Tumblr and Instagram. Meanwhile, NBC continues to announce partnerships with social platforms, which now include Facebook, YouTube, Twitter, and Storify. All of these social media channels provide countless ways for viewers to fully immerse in the Olympic experience.

    We also saw the ugly side of social media this week, as Greek athlete Voula Papachristou was promptly removed from the Games for posting a tweet that was deemed as racist. But hopefully, the vast array of social media options will carry out their intended function in the next two weeks – that is, to allow everyone involved in the London Olympic Games to share more of their stories and thoughts in more engaging ways. And to help you navigate the Games’ endless flow of exciting content, the following list compiles the best resources across the Web.



    Animal New York’s Medal Count Tracker page

    BBC’s London 2012 page

    ESPN’s Olympics page

    Huffington Post’s Olympics page

    IOC’s Olympics site

    IOC’s Olympic Athletes’ Hub


    NY Times’ Olympics page

    Official London 2012 site

    SB NATION’s Olympics page

    Sports Illustrated’s Olympics page

    The Guardian’s Olympics page

    Yahoo! Sports’ Olympics page


    AP Olympics Staff list

    Automated Results from the Games

    International Paralympians

    NBCOlympics’ Summer Olympics List

    NY Times’ 2012 Olympians list

    NY Times Olympic journalists list

    Twitter Verified Olympians

    2012 US Olympic Athletes

    2012 Great Britain Olympic Athletes


    BBC News’ coverage

    Canadian Olympic Team

    Great Britain Olympic Team

    NBC Olympics

    NY Times’ coverage

    London 2012 Olympics and Paralympics

    Swiss Olympic Team

    The Telegraph’s coverage

    UK’s Press Association

    US Olympic Team


    IOC’s Olympics page

    Official London 2012 page

    NBC Olympics

    NBC Olympics app


    Instagram: @olympics


    Google+: IOC’s Olympics page

    Google+ search for Olympics (Thanks Jay Brashear Sr.)

    Pinterest: NBC Olympics

    TODAY Olympics

    2012 Olympic Games

    Quora: 2012 Summer Olympic Games

    Storify: 2012 Summer Olympic Games by NBCNews

    Olympics topic index

    Tumblr: IOC’s Olympic Moments Tumblr

    London 2012’s Explore the Ceremonies Tumblr

    Youtube: London 2012

    NBC Olympics


    The London Olympics 2012. Get yours at bighugelabs.com

    The London Olympics 2012. Get yours at bighugelabs.com

    Flickr’s 2012 London Olympic Games pool (in a slide-show below)

    Guardian’s live blog

    Huffington Post

    IOC’s photo page


    Yahoo! Sports


    IOC’s video page

    London 2012’s video page

    NBCOlympics videos

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    NBCOlympics streaming video

    Yahoo! Sports video


    London 2012 mobile apps

    NBCOlympics mobile apps


    10 Bold Predictions for the 2012 Summer Olympics at CBSSports.com

    30 must-follow Olympians on Twitter at Greatist.com

    London itself is something of an Olympic Village at LA Times

    London Olympics: This time, Summer Games are about the athletes at LA Times

    Marketers to spend big in social media during Olympics at USA Today

    Missteps at the 2012 Olympics at Washington Post

    Twitter Crashes Day Before Olympics at PC World

    Twitter Embraces Olympics to Train for the Big Time at WSJ

    US Olympic Committee wants Olympics footage out of campaign ads at LA Times

    NYC-2012: The Legacy of Losing the Olympics to London at WNYC

    Team NYC Olympian Tracker at WNYC

    Go For It: Life Lessons from Girl Boxers at WNYC

    If you know an Olympics resource that should be on this list but isn’t, please share in the comments, and we’ll add them!

    Jenny Xie is the PBS MediaShift editorial intern. Jenny is a rising senior at Massachusetts Institute of Technology studying architecture and management. She is a digital-media junkie fascinated by the intersection of media, design, and technology. Jenny can be found blogging for MIT Admissions, tweeting @canonind, and sharing her latest work and interests here.

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