Mediatwits #49: Facebook IPO Mania; Internet Week; 16th Webby Awards

    by Mark Glaser
    May 18, 2012
    Image of Mark Zuckerberg on money via "toxichominid.com":http://toxichominid.com/2012/04/24/jealous-nerd-why-is-mark-zukerberg-pretending-not-to-be-obsessed-with-money/.

    Welcome to the 49th episode of the Mediatwits podcast, with Mark Glaser and Dorian Benkoil as co-hosts. Today is the day for the Facebook IPO, so we’ve got it covered like a wet blanket. Special guests Debra Aho Williamson of eMarketer and Troy Young of SAY Media talk over the ins and outs of Facebook as it soars into the ionosphere. What are its possible weaknesses? Why is its ad revenue outlook falling short? Plus, it’s Internet Week in the Big Apple, and Dorian and Troy are there. What are ad folks talking about, outside of the Facebook IPO?

    Plus, it’s web awards season time, and that means five-word acceptance speeches at the 16th annual Webby Awards, being streaming online on Monday. Special guest David-Michel Davies tells us why the awards will be even better this year, with geeky humorist Patton Oswalt hosting. But guest Josh Seifert thinks that digital awards can do better, and gives his own criticism of the Webbys and other advertising awards.

    Over time, you'll see Facebook open up and provide more information to marketers so they feel more comfortable with the effectiveness of the advertising." -Debra Aho Williamson

    Check it out!



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    Intro and outro music by 3 Feet Up; mid-podcast music by Autumn Eyes via Mevio’s Music Alley.

    Debra Aho Williamson

    Here are some highlighted topics from the show:


    0:30: Dorian Benkoil co-hosting from Internet Week in NYC

    1:30: Is there another tech bubble? Different this time

    3:00: Facebook IPO leads to real estate, luxury car boom in Silicon Valley

    4:00: Rundown of stories on podcast

    Facebook IPO and Internet Week

    4:40: Special guests Debra Aho Williamson and Troy Young

    7:00: Williamson: CNBC devoted all coverage yesterday to Facebook

    Troy Young

    9:10: Williamson: Facebook controls tons of data about people

    11:15: Young: Question is how much advertisers will spend on Facebook

    14:00: Williamson: Facebook’s data store could be exciting… or scary

    15:00: Dorian: Internet Week includes ad business movers and shakers

    16th Webby Awards

    16:25: Special guests David-Michel Davies and Josh Seifert

    18:10: Davies: Webbys go beyond just the web

    20:00: Seifert: Advertising online isn’t so great

    22:30: Davies: We’ve given out awards for more than just ads

    i-ed99289fa91890b6b11de84cda7f36b6-david-michel davies.jpg
    David-Michel Davies

    25:10: Davies: Partnering with Buzzfeed to name “Meme of the Year”

    More Reading

    Flashy wheels hit Silicon Valley streets ahead of Facebook IPO at LA Times

    15 Stats About Facebook at Experian Hitwise

    Several brokerages stop taking Facebook IPO orders at Reuters

    Still Smiling, Eduardo? Senators Schumer, Casey Want To Collect Your $67M In Facebook Taxes Anyway at TechCrunch

    Global and Social: Facebook’s Rise Around the World at Nielsen blog

    What I saw in Zuckerberg’s bungalow at Fortune

    i-df89b2f8e06af1108e5b44cbf3857ea1-Josh Seifert.jpeg
    Josh Seifert

    Made In New York: Mayor Bloomberg shows off NYC’s vibrant tech scene with an online map at VentureBeat

    Facebook IPO doesn’t mean the end of privacy at CNET

    SAY Media to grow digital business with new exec role at Digital Market Asia

    Webby Awards

    Patton Oswalt to Host 16th Annual Webby Awards at AdRants

    Op-Ed: What’s Wrong with Digital Awards at AgencySpy

    Vote For The Webby Awards’ Meme Of The Year at BuzzFeed

    Weekly Poll

    Don’t forget to vote in our weekly poll, this time about the Facebook IPO:

    Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit. and Circle him on Google+

    Tagged: advertising digital awards facebook facebook ipo internet week mark zuckerberg say media tech bubble webby awards

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