3 Excellent Videos Explain the ‘Game Layer’ Conversation

    by Brad Flora
    January 26, 2011

    Want to learn more about the gamification of news that Chris O’Brien wrote about here last week?

    I did, so I spent the last few days digging into the web for videos and talks about taking game mechanics outside of what we typically think of as “games.” Sure there’s tremendous potential for news organizations that build games around their content, but it’s just a darn interesting idea in general.

    In my searching I dug up three videos you should check out to get a sense of what people talk about when they talk about adding a “game layer” to something.



    1. “Design Outside the Box” at DICE 2010

    In this video, Carnegie Mellon University professor Jesse Schell talks about what’s coming next after Facebook games — earning points sponsored by the government for brushing your teeth and eating healthy!


    2. TED Talk: “Building the game layer on top of the world”

    At TEDxBoston, SCVNGR CEO and founder Seth Priebatsch looks at the “game layer” and how taking it outside of games will reshape education and commerce.

    3. Game Mechanics for Publishers: Interview with Kris Duggan, CEO of Badgeville

    Badgeville is a startup that gives publishers a real-time rewards platform, i.e. a way to award points to readers for commenting, liking them on Facebook, and sharing their content with their friends. Here he explains their model:

    Got other videos worth watching about the gamification of new realms? Post them in the comments below.

    Tagged: badgeville dice 2010 game layer gamification news scvngr ted video

    Comments are closed.

  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: alexandra [at] rationalact [dot] com

  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »
    MediaShift Newsletters »

    Follow us on Social Media