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    4 Minute Roundup: New Twitter Makes Room for Ads

    by Mark Glaser
    September 17, 2010
    Robert Scoble. Photo by "Scott Beale / Laughing Squid":http://www.flickr.com/photos/laughingsquid/2353446845/ via Flickr


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    4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.

    "[The new Twitter] makes things much more productive for me. I find I'm using [Twitter] clients a little less." - Robert Scoble

    In this week’s 4MR podcast I look at the newly redesigned Twitter.com, now with a double-pane view, embedded photos and video, and infinite scroll. Some folks say this means Twitter is more of a media company, getting people to pay more attention to its website, where it could serve up more ads. I talked with tech pundit and blogger Robert Scoble, who said he likes the redesign and thinks third party Twitter app makers will need to innovate to survive.

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    Check it out:

    4mrbareaudio91710.mp3

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    Listen to my entire interview with Robert Scoble:

    scoble twitter final.mp3

    Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network.

    Here are some links to related sites and stories mentioned in the podcast:

    Meet the new Twitter.com from Twitter

    A Better Twitter at the Twitter Blog

    The good and bad of Twitter’s new design at Scobleizer

    New Twitter – Why It is Important for You at Fast Company

    New Twitter shows the Web isn’t dead at CNN.com

    Twitter Revamp Appears Better for Businesses at PC World

    Twitter as broadcast – What #newtwitter might mean for networked journalism at Nieman Lab

    Twitter Is a (Reluctant) Media Company at Media Memo

    Also, be sure to vote in our poll about what you think about the new Twitter:


    Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.


    i-59e41f7d887bee107a310677b0f93a1e-news21 small.jpg

    4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.

    Tagged: #newtwitter advertising ping productivity robert scoble twitter

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