Highlights and Pitfalls of Virtual Street Corners Project

    by John Ewing
    July 7, 2010

    We’re just winding down my Knight News Challenge project, Virtual Street Corners, and haven’t had time to sort through all the recorded materials and debrief the participants, but I wanted to share some initial thoughts and reactions.

    The most encouraging takeaway from the project was the enthusiastic response it received. It seems to have struck a nerve and could be well worthy of further investigation. The piece is widely accessible without being overly simplistic, with the potential for opening up complex social interactions. On the other hand, there were also various aspects that fell short of my expectations.



    The project aimed to connect the Boston neighborhoods of Brookline and Roxbury through citizen journalists’ video newscasts that were projected on life-size screens to enable real-time interaction between citizens.

    It seems funny in this era of technology, but people treated the idea of seeing another street corner across town appear in the window as something magical. They laughed and many people just found it very entertaining to connect in this way. I had many requests to set the installation up in other places — including the MBTA, Boston’s public transportation system — and we attracted a wide range of willing participants. We also received excellent media attention, ranging from wide coverage in the blogosphere to substantial pieces in the Atlantic, the front page of the Boston Globe, CBC Radio, and WGBH (PBS) TV.



    Local politicians — from city councilors to former presidential nominee Michael Dukakis — joined with artists, educators and activists to take part in street corner dialogues on a range of issues. Electricians, carpenters, web conferencing experts, community organizers and commercial designers all stepped up to donate services. However, one of my biggest lessons is that free is never completely free. As one person on our team was fond of saying, “Out of fast, cheap and good quality — you can get two but never all three.”


    Michael Dukakis

    Tech Issues

    In the end, I underestimated the amount of resources needed to carry out the project on the scale I had envisioned. My biggest pitfall occurred in the tech department. We went into the project with tremendous momentum — an article on the front page of the Boston Globe on opening night, a great team of journalists, an exciting lineup of participants to carry out the street corner forums. I put the majority of my time and resources into community organizing, outreach and design, wanting to make sure that I moved the conversation from simple greetings into important and unique dialogues that this particular installation had the potential of achieving.

    Having experimented with the installation before, I expected the tech piece to fall into place without too much difficulty. Getting a high-speed internet connection, videoconferencing and recording it all to a hard drive seemed like it should be pretty straightforward — but that was not the case.

    The combination of the various components, and getting them to operate for extended periods in environments other than what they were designed for, created endless problems. The issues were compounded by working in a community like Roxbury, which has a relatively underdeveloped infrastructure. Things as simple as acquiring high speed Internet became major hurdles. Comcast assured me that they could easily provide the connection but when they arrived for the installation told me it was impossible to do. So we actually had to spend three days rewiring a historic building to acquire Internet access.

    I was donated a myriad of high-end equipment, which saved me a lot of money; but it also cost me dearly in time and functionality since I was not familiar enough to troubleshoot problems when they came up. We had many dropped calls and dropped audio, meaning the system was often not functioning.

    Furthermore, as I was running the entire tech myself, I had to run back and forth to reset the audio and video each time it went down. This was obviously very frustrating, but the biggest problem was that it discouraged participation. Profound interactions, both planned and spontaneous, were interrupted repeatedly, or had to be rescheduled or cancelled.

    Intense Committment Tough to Sustain

    Tech problems also posed a major obstacle to the journalism piece of the installation. Our plan was that journalists from each neighborhood would file reports every day, and the reports would run simultaneously, allowing pedestrians to share the same experience and generate conversation between the communities. For a good part of the project, however, the videos would only show at one location or the other. So it was news to only half of the observers, and it interfered with my goal of a mutual experience. This was a huge disappointment and was very demoralizing for the journalists who worked so hard on their pieces.

    The other significant problem we encountered was that our staff found it difficult to sustain such an intense commitment over a short period of time (one month). For example, the journalists were hired to file reports five days a week for three weeks. We had three people quit less than two weeks before we started because other longer term and higher paying jobs took priority. No matter how enthusiastic folks were when they were hired, we could not compete with full-time employment and family commitments.

    Final Thoughts

    We are excited by the potential of the project and how it was embraced by the communities where we installed it. We were also inspired by the relationships that were developed through the piece, and by the number of requests we had to install it permanently or set it up in other locations.

    However, I would never again work with equipment I wasn’t able to test extensively for months in advance, and would make sure I was able to pay enough money to retain skilled labor despite the length of the project.

    Those are my inital impressions, and I’ll share more thoughts soon.

    Tagged: art boston community news interactivity technical issues virtual street corners web conferencing

    One response to “Highlights and Pitfalls of Virtual Street Corners Project”

    1. Hi John, I’ve been intrigued with your project, which brings the sister cities idea to the streets. Thanks for your honest sharing of the challenges, both tech and personnel, that you faced along the way. Tech fail is very frustrating. Many other cit media projects I know of have had similar troubles keeping the folks they’ve trained engaged. This has made it hard for visionary media makers to deliver on their promises, pushing back timelines and scaling back content. Your post here really contributes to a knowledge network of lessons learned that will surely help many others who follow in your footsteps. Thanks and best of luck.
      Julie Drizin
      Tw: @AIRMQ2

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