In the search for new business models for community news sites, many experimental advertising platforms have been used. MinnPost has its Real-Time ads widget. Printcasting is trying out MediaBids. And Spot.us is planning something called Community-Centered Ads, where people could view an ad or fill out an advertiser’s survey in exchange for credits they can use to pay for original reporting. So here’s a question to Idea Lab bloggers and readers: What other experiments have you seen in local sites running advertising that’s beyond the norm? What is working and what has failed? Share your thoughts and observations in the comments below, and hopefully sharing intelligence will help all involved.
What Kinds of Experimental Ads Are Local News Sites Using?
MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.
About MetricShiftMetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.
Executive Editor: Mark Glaser
Metrics Editor: Jason Alcorn
Associate Metrics Editor: Tim Cigelske
Reader Advisory Board
Chair: Anika Anand, Seattle Times Edu Lab
Brian Boyer, NPR
Clare Carr, Parse.ly
Anjanette Delgado, Gannett
Hannah Eaves, consultant, Gates Foundation
Ian Gibbs, Guardian
Lindsay Green-Barber, CIR/Reveal
Celeste LeCompte, ProPublica
Alisa Miller, PRI
Connect with MetricShift
Facebook group: Metrics & Impact
Email: alexandra [at] rationalact [dot] com
Who We Are
About MediaShift »
Contact us »
Sponsor MediaShift »
MediaShift Newsletters »
Follow us on Social Media@MediaShiftorg