WePad Takes on iPad with Support of European Publishers

    by Mark Glaser
    April 19, 2010
    The WePad and iPad side by side in Berlin. All photos by Mark Glaser.

    BERLIN — When I made plans to travel to Berlin to help judge the Best of the Blogs awards for Deutsche Welle, I figured it would be a nice idea to throw a MediaShift party. Then I found out that the new WePad tablet computer was being produced by a Berlin-based company, Neofonie. So it made sense to see one during my visit. And then when I bought an Apple iPad to review and deliver to design strategist Alexander Baumgardt in Berlin, it made even more sense to make the party into a special in-person comparison between the WePad and the iPad.

    But there were some bumps along the way. Neofonie had planned to release the WePad in April, but then held a press conference in Berlin in which the WePad required the use of a mouse instead of a touch-screen interface. Production had been delayed and final units weren’t due until July or August. The delays made some in the tech press believe the WePad might be headed to the same fate as the CrunchPad — delayed and never to be seen. Despite the problems, the CEO of Neofonie, Helmut Hoffer von Ankershoffen, said he would come to the party himself and show us a WePad.

    What we knew about the WePad so far was that it had the potential to be everything the iPad wasn’t: The WePad was larger, was based on the more open Android operating system, had USB ports, a SIM slot, Flash support, multi-tasking, and even a webcam built in. (TechCrunch Europe ran a handy side-by-side comparison of WePad and iPad specs.) But without actually seeing one in action, it’s hard to compare the two.


    Seeing Is Believing?

    I already reviewed the iPad along with my 7-year-old son Julian, so I was anxious to see if the WePad could measure up. I headed to our little party a private flat in the vibrant Mitte neighborhood in Berlin, and sure enough, the Neofonie folks showed up with a WePad. However, the touch-screen was still not working, just as in the demo at the press conference on April 12, so we had to use a mouse attached to the USB port. (Neofonie CEO Helmut Hoffer von Ankershoffen promised to have WePads with working touch-screens by April 24, so I may get the chance to try them out later in my visit.)

    But seeing the WePad side by side in real life with the iPad was fascinating. The first thing I noticed was the WePad’s size, as it’s two inches wider vertically than the iPad. I had already been amazed by the size of the iPad, but this was even bigger. Plus, just seeing those inputs along the side of the WePad made it feel like a more serious computing device. A USB port. An HDMI-out plug-in. A slot for adding SIM cards. What looked like an infrared connection. It felt bigger, the touch-screen keyboard looked more comfortable and bigger than the iPad’s, and it felt solid.

    But the broken touch-screen wasn’t the only problem with the WePad. After having it on for just a couple hours, the battery died and needed to be recharged. Von Ankershoffen told us the battery life should be six hours, which is less than the iPad’s 10-hour battery life. Plus, von Ankershoffen told me my son would likely still prefer the iPad even when the WePad comes out.


    “The WePad just won’t run games as fast,” he said. “Even though the chip is faster in the WePad, the graphics engine is faster on the iPad.”

    He noted that Intel must be very angry at Apple for not going with Intel chips on the iPad. The WePad does use Intel chips.

    i-c971893639838540d91c308da3cd57ef-wepad ipad slate.jpg

    Glaser with the iPad, WePad and iChalk

    When we were comparing the iPad and WePad, someone jokingly added a real chalkboard slate next to them as a point of analog comparison. We then proceeded to note the advantage of the “iChalk” board for having features such as instant swipe erase and the ability to write on both sides.

    Publishers to Subsidize WePads

    Probably the biggest factor in favor of the WePad is the possibility that print publishers and cell carriers might subsidize the device to the point where it doesn’t cost anything to buy. Von Ankershoffen said that it might come to “a negative price point” because of those subsidies, but that doesn’t mean consumers won’t be paying for it. They’ll need to buy a bundle of content from large print publishers such as Gruner + Jahr, who are partnering with Neofonie, which has done tech back-end work for many publishers over the years. Plus, cell carriers would subsidize the WePad in exchange for long-term contracts.

    One other eye-opening possibility: Von Ankershoffen said that publishers that subsidized WePads would also get a cut from all app sales that come from that WePad. That’s right, if a customer buys an app from a competing publisher on the WePad, the subsidizing publisher gets a cut of that too.

    The idea is that print publishers could effectively move their readers onto a (free) digital device to get the same content at a lower price. The ultimate goal is to charge for the content, unlike web publishers that have essentially posted their content online for free and tried to rely on advertising revenues. The pitch here would be something like this: “You can continue to get your favorite newspaper and magazine content but won’t have to deal with print publications stacking up, and you get this great device for reading books, surfing the Net, and playing games, too. Join the digital world, and keep your favorite publishers in business!”

    Von Ankershoffen was nice enough to bring along his own iPad that day, and even showed off some German newspaper content on it. Why? Neofonie is not just producing the WePad and helping publishers port content onto it. The company has built a platform called WeMagazine that helps publishers produce digital versions of their publications that will run on WePads, iPads and even the web. Von Ankershoffen mentioned that Neofonie could charge 300,000 Euros to publishers for this service, and hinted that this is the main source of income, rather than the WePad hardware itself.

    i-aded67c33eb261e6b0b16adf2c856058-helmut wepad group.jpg

    Von Ankershoffen (on right) demos the WePad

    Von Ankershoffen displayed an early prototype of an app called Stern “e-Magazine” on his laptop, but didn’t want anyone to post photos of that yet. While it had a simple, colorful interface, it suffered from the same problem as many iPad magazine apps: No comments on stories, no outside links, and no social media integration (though there was a smart-search pop-up that linked to relevant web sites within the app). That upset some of the techies and designers in the room, who quickly took von Ankershoffen to task over that. But Neofonie was just the platform maker; publishers have the choice of putting in those features or not.

    And despite many of the pointed questions and comments about the WePad apps (and iPad apps) being more closed, the small assembled audience generally was rooting for Neofonie and the WePad. Here was a small German company taking on giant Apple and trying to help print publishers survive in the digital era. While Von Ankershoffen jokingly said he was out for revenge on Google (Neofonie also has a search engine called WeFind), he had to admit that the WePad did indeed rely on Google’s Android operating system.


    It’s still early in the game to make any kind of final conclusion on who might prevail in the battle of new tablet devices. Apple has the edge over most competitors by having a finished product, a thriving App Store ecosystem, a simple interface, marvelous design and loads of potential for future news apps and interactivity.

    But the WePad has something the iPad doesn’t have — big deals in the works with European print publishers that could price it far below the iPad. While the intial prices touted for the WePad were 449 Euros for the WiFi device and 569 Euros for a 3G unit, those might become irrelevant if a publisher such as Stern decides to give them away in a package for content. If the WePad’s interface and usability ends up as simple as the iPad’s, then it has the potential to become a replacement device for print subscribers ready to make the jump.

    Unfortunately, people who love print publications most likely would want to use the simple iPad rather than the more customizable, extensible WePad. And on the same count, the more tech-savvy crowd that would prefer the WePad probably doesn’t care about getting print publications bundled on their device. And those people would hate those Neofonie-created apps that offered up less interactivity than the web. In either case, Neofonie wins because its fate as a company is tied to its platform for publishers and not to any particular device.


    What do you think? Would you consider the WePad if and when it comes to your country? Do you prefer the iPad or other tablets? Share your thoughts in the comments.

    Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.

    Tagged: apps ipad neofonie paid content subscriptions tablet wepad

    13 responses to “WePad Takes on iPad with Support of European Publishers”

    1. Stew says:

      While the initial prices touted for the WePad were 449 Euros for the WiFi device and 569 Euros for a 3G unit, those might become irrelevant if a publisher such as Stern decides to give them away in a package for content

      That’s not going to happen. The annual subscription fee for Stern magazine is 150 Euros. Subtract 30-50 Euros for subscription premiums and you’ll realize that there is NO business model. The publishing industry just doesn’t work like the cell phone market, where carriers can easily subsidize a 400 Euro phone.

    2. Tony S. says:

      I would certainly consider a device such as this, especially if it were subsidized and the available content was in line with what my reading habits and needs are.

    3. Valerie says:

      I guess publishers will secure subscription for more than a year if they subsidize the WePad, then it becomes a cool incentive to build loyalty and it saves marketing costs. The real problem is more on the 3G cost, as for the iPad. And WiFi is not the best for the news publishers needs. That was a very interesting post. Neofonie is fragile because of its small size but they are smart.

    4. Very Confused says:

      I have to say, I’m finding this a little strange. I can understand announcing a product in order to give pause to those German publishers that were leaning toward signing up with the juggernaut that is Apple IF there were exclusivity deals involved but any media available for the iPad is readily available on other platforms. How can you (business-wise) judge that bringing out a model of your product that can barely function is benefical to future sales when not only does a competitor already have a much praised product already out, but your model can’t even match the functionality of their three year old original 2G iPhone, the (failing) Palm Pre or the multiple versions of the Android phone? It’s not like they’re exploring a new model for tablet computing like the Microsoft Courier. The technology for touch screens has been around for decades using multiple operating systems on multiple devices including Palm, Linux and Windows. They’re using standard INTEL parts, so them having to use a mouse to demo the device should send investors screaming.

    5. Georg says:

      Hi Mark,

      good article. Since the iPad vs. WePad party I’ve done some thinking. And the more I think about it the more I am convinced that IF Neofonie gets the technical part right, they can’t be unsuccessful. I don’t even see the advantage in the contracts with the publishers but the product itself in combination with Apple’s ridiculous (but successful) price policy of offering its products in Europe for basically the same price as in the US just in Euro.
      The 3G version of the WePad will probably be 200+ € cheaper that the 3G iPad.
      With a cool little keyboard and a cool little mouse it makes a neat alternative to buying a a netbook. That is, of course, just MY thinking.
      Von Ankershoffen basically had me on “Adobe AIR”.
      I want a WePad!
      AND I would even take it with a Cicero subscription (Which only Germans will know… and even most Germans won’t).

      I hope you could catch a train…! If not, just come over to Cologne and be stuck here. =)
      I got a great tech-surrounded couch to crash on.

    6. Hi Georg,
      Thanks for your comments and great to meet you in Berlin! I did make it to Perugia after all… I agree that the WePad could very well undercut the iPad on price, but the only question left is whether the touch-screen will work well on the WePad because we haven’t seen that yet. I think it’s good for everyone if the WePad or other tablet makers come out with strong competition for the iPad and Apple’s dominance, so we’ll see what happens.

    7. Kai-Tzu says:

      It is good that there are competition but “weepad” is too close to normal computer. Somebody should rethink everything instead of copying old ideas. This is 2010. Apple products are relatively easy to buy even in Finland where fascist monopoly of Microsoft has been promoted even by prime minister. Whoever includes 10″ 3-D monitor (with easy 2-D switching for normal use) in a portable device that can show stereoscopic content without glasses will get my vote. Intel and Flash has too much monopoly also in my opinion.

    8. Eric Glover says:

      The comparison sounds really interesting, even if it’s alittle bit strange tome, a Europena guy who didn’t have yet possibility to see even the iPad working :) Actually, in my press association we are so convinced of the tablets advent that we are having a world forum around it ! http://www.wanlebanon2010.com/home.php

    9. Taylor says:

      Personally i wouldn’t care what ‘pad’ i use as long as the job i need to be done, gets done.

    10. tom says:

      I just got my Ipad thanks to the info published in the review, however I was looking for internet service to connect on the road to and I wanted to go with Verizon sorry AT&T but Verizon has coverage everywhere, I found a great deal for Verizon and its even called Verizon49, I got my data card and service from http://3gstore.com/lease Here is the kicker 3gstore.com offered me the data service with no contract no credit checks, and on the Verizon Wireless Network for $49.99 that is lower than buying from Verizon itself, It’s one of the lowest price out in the market and now I am able to connect, Oh yeah….

    11. tom says:

      Will try posting again didnt see my post, I just got my Ipad thanks to the info published in the review, however I was looking for internet service to connect on the road to and I wanted to go with Verizon sorry AT&T but Verizon has coverage everywhere, I found a great deal for Verizon and its even called Verizon49, I got my data card and service from http://3gstore.com/lease Here is the kicker 3gstore.com offered me the data service with no contract no credit checks, and on the Verizon Wireless Network for $49.99 that is lower than buying from Verizon itself, It’s one of the lowest price out in the market and now I am able to connect, Oh yeah….

    12. ipad got so many problems,but still can’t stop people buying.
      I guess just outlooking attract many,and some Personalize setting make you more comfortable.
      Specially,it never similar with any others,so if you are conditioned to use Apple stuff,you are in.

    13. Anybody hear about that?
      iphone 4 is jailbreak.
      Then ipad is the next.
      Jailbreak is necessary, we all love that.

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