Here’s the latest 4MR audio report from MediaShift. In this week’s edition, I look at Twitter Lists and how they allow people to group the people they follow on Twitter. Some say they might replace RSS feed readers. Robert Scoble answers Just One Question about how Twitter Lists have changed his life. Plus, magazines are hurting once again, with Time Inc. planning big layoffs and $100 million in cost-cutting, while Newsweek saw ad sales drop 48% in the quarter.

Check it out:


Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network.

Here are some links to related sites and stories mentioned in the podcast:

The Twittering Masses Get Lists at WSJ Digits

Hands-On with Twitter Lists at

Twitter Lists Goes Live at Search Engine Land

Why I Don’t Use Google Reader Anymore at Scobleizer

World Series Game 2 – Follow Live On Twitter Lists at Huffington Post


Time Inc. Is Expected to Eliminate More Jobs at NY Times

Bad News From the Washington Post – Ad Sales Slide Again at Media Memo

Judge Not Lest Ye Be Judged – Newsweek Revels In Condé Losses at Mediaite

Added Bonus: Here’s the entire interview with Robert Scoble:


Here’s a graphical view of last week’s MediaShift survey results. The question was: “What do you think about the real-time web?”

i-bad0736a37e18c42477cd56fd910d3ff-real time survey grab.jpg

Also, be sure to vote in our poll about the future of newsweekly magazines.

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.