4-Minute Roundup: All Things Twitter!

    by Mark Glaser
    March 27, 2009

    Here’s the latest 4MR audio report from MediaShift. This week is a special edition devoted almost entirely to Twitter. I talk about the huge popularity of Twitter now — with 9.8 million unique visitors to its website alone in February, according to comScore — and how the startup is now bringing in revenues thanks to a deal with Federated Media and Microsoft to launch ExecTweets. Plus, plans are afoot for a premium version of Twitter. Should a media company buy them out or is that a fool’s errand? Check it out:

    4MR podcast 3-27-09.mp3

    Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network


    Here are some links to related sites and stories mentioned in the podcast:




    Firms Seek Profit in Twitter’s Chatter at the Wall Street Journal

    Twitter Destined to Replace Google Search

    All That Twitters May Not Be Gold, Analysts Say at the NY Times

    When Stars Twitter, A Ghost May Be Lurking at the NY Times

    Tweet of the Week from @jeffschmidt

    Here’s a graphical view of last week’s MediaShift survey results:

    i-5dcdd9ec3a65fcdcba54fa100c16c043-survey grab for 3-27.jpg
    Tagged: 4mr exectweets federated media google richard branson twitter
    • Great podcast. Thanks for posting!!

      I think Shaq might have it right. But then again, maybe I’m just envious of all those people who can afford ghost writers to make them successful.

    • exec tweets link missing the “.com”

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