This week, I’m soft-launching the new weekly 4-Minute Roundup — or 4MR — audio report from MediaShift. I will embed the audio here in a blog post, and will make it available via iTunes for you to subscribe. Each Friday, I’ll look at the week’s top stories, give an overview of what’s been happening, answer one of your “burning questions” and give results of the latest reader poll on MediaShift. As this is a work in progress, your feedback is definitely welcome. And if you have burning questions for future 4MRs, please leave them via the Feedback Form on the site or in the comments.

Here’s this week’s report:

4MR final 2-27-09.mp3

Background music is “What the World Needs” by the The Ukelele Hipster Kings via PodSafe Music Network

Here are some links to related sites and stories mentioned in the podcast:

Facebook opens up to user debate and vote at

Facebook’s juvenile approach to TOS at ZDNet

Facebook Opens Governance of Service and Policy Process to Users at Facebook

Rocky Mountain News Folds Amid Ad Slump at Wall Street Journal

End Of The Line For Rocky Mountain News; Misses 150th Birthday By Two Months at PaidContent

Hearst Plans to Slash, Sell or Shut Paper in Bay Area at Wall Street Journal

The San Francisco Post-Chronicle

Gina Trapani’s Smarterware blog

And a graphic view of the recent poll results:

i-9f6eef08c1b90aefee243668f23ff9af-company trust poll.jpg

Podcast mic photo by Ryan Ozawa via Flickr.