The irony was deliberate when Steve Outing and Steve Kearsley soft-launched their new online comic strip, techGRL, a week ago today. It’s a humor site, yes, but the goal — “not just a comic strip, but also an online community” — was no April Fools joke.
Despite the name, the comic is not just about “techGRL.” “Lexi” is our 15-year-old main character (coincidentally the age of my oldest daughter), but her dad is a David Pogue-like tech reviewer who brings a lot of technology into the household, and he’s an equally important character. So we think it’s broader than being “just” a teen girl comic. We’ll have both teen and technology themes.