Google at the Gaspump and Other Forays Into Locative Media

    by Paul Lamb
    November 12, 2007

    In the ongoing integration of virtual and real worlds, Google announced last week that 3,500 Web-connected gas pumps nationwide will incorporate Google Maps on a touchscreen to give out directions and advertise local businesses.

    This is just one of many up and coming experiments to imbed interactive digital data in physical locations and to localize advertising…right down to the street level.

    A variety of non commercial locative media projects are also being attempted in this space – typically focusing on enhancing community and neighborhood interactions and causing people to think differently about their physical spaces. You can view a number of those projects here and here.

    Tagged: locative media mobile Google maps
    • Carl

      Nice but will those web connected pumps publish the price of gas on a Google map?

  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »
    MediaShift Newsletters »

    Follow us on Social Media