Top 5 Week Sixty-Four

    by Mark Glaser
    April 26, 2007
    1. Wikipedia
      Wiki more popular than online buying or dating
    2. YouTube ads
      Will viewers wait through 30-second spots?
    3. MSNBC-of-the-Future
      “Checkbox journalism”:http://scripting.wordpress.com/2007/04/23/scripting-news-for-4232007/#comment-54810 helps you skip overkill stories
    4. SD/HSC
      New acronym for online shoe-leather reporting
    5. MapLight.org
      Mash-up site helps track money and politics
    • “Will viewers wait through 30-second spots?”

      I won’t. I waited through a 15 second preroll ad yesterday and was checking the time 5 seconds in. The thing is, if you put an ad on each clip, that’s a lot more ads than on television.

      I think going for 3 to 5 second prerolls could open up some creativity and keep viewers on board.

      30 seconds? I’d stop using their videos in my blogs and would start to consider removing older ones that aren’t crucial.

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