What kind of advertisement would you actually like to see?

    by Mark Glaser
    April 7, 2006

    There are a lot of ways to get around advertising. You can change the channel or use TiVo or a VCR to skip commercials on TV. You can change the channel on a radio, or listen to podcasts, where you might fast-forward through commercials. You can use a pop-up blocker online. You can ignore outdoor billboards, and airplanes trailing signs and blimps above sporting events. But what advertisements would you actually pay attention to? Funny ones with big production values such as Super Bowl ads? Ads that were very relevant to you and your life? Ads that offered you special discounts? Where would you like to see these ads? Share your thoughts on this question, and I’ll include the best ones in next week’s Your Take Roundup.

    • Now that I sell underwriting for a PBS station, I pay much more attention to advertising messages than I used to. But I do have to say that the kind of messages that draw my attention most (and always have) were messages I found relevant to me and my loved ones. Of course, what is relevant today, may not be a month from now. There are however a few products that will always be relevant and those items are women’s fashion, home interiors, cars and educational & health materials for my kids (not necessarily in that order).

    • When you say “pay attention to” do you mean remember the ad or remember the product? There are many ads out there that I remember (the herding cats ad comes to mind) but I couldn’t tell you who it is for. Similarly the ad where the actors/singers/sports stars sit in people’s laps – is it a computer commercial or an iTunes type of commercial? I remember the company when the ad is relevant to what I need at any given moment.

    • What I mean by “pay attention” is actually sit and watch it rather than turn it off. Which types of ads do you welcome rather than want to avoid? I’m asking about the production aspect and where you see the ad, and what the content is.

    • Other than a particularly clever or obnoxious ad now than then, I don’t really notice advertising…until an ad comes on for something I’m in the market to buy. For example, some years ago I was in the market for a three door auto. Ads for such vehicles became rivitting. My brain seemed to suddenly think there was secret information that would help me in my buying deccision coded into the ads that I would be able to gleen if I paid close enough attention. (This may in fact be so. The car I ended up choosing gave me trouble free service for 160,000 miles until it was rear-ended and totalled. Even then, I escaped unscathed.)

      I find advertising considerably less bothersome than begging. We watch and listen to both commercial and public television and radio, but tune public radio out during pledge drives.

    • I recently wrote a blog entry called “Purina ONE is Role Model for Word-Of-Mouth Marketing” where I suggest that KISS is in the form of the simple celebrity, DJ, personality “testimonial” ad.

      Purina One has been all over it and so has Carnation Instant Breakfast.

      It mirrors the entire “Big Broadcast” method of advertising from back in the day where the show hosts and the listener were aware that there were sponsors and everything was above board.

    • Tra Khuc Phan

      I want to know more about Kinds of ads

    • Crossword puzzle is effective to improve students’ vocabulary in learning English

    • i want to ask if what is the best addvertisment being use for hoyel industry??

    • what is the best advertisement in hotel industry??

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