MediaShift Offers Email Newsletter Services for Publishers
Since the mid-’90s, MediaShift founder Mark Glaser has been producing email newsletters that entertain, enlighten and inform. Starting with the wry humor of 3-Minute Roast and the dot-com business roundup, Media Grok, Glaser went on to run the lauded DCN Intelligence Report and a line of successful email newsletters for MediaShift, including Daily Must Reads.
Now, the MediaShift production team is ready to help build your newsletter business, and offers everything from design, editorial, marketing, sales and more. Our specialty is targeting your newsletter to a specific niche audience or vertical topic. We can run and edit the newsletters on a regular basis or turn over the work to you.
Sample Offerings
Our team has produced everything from simple curated links to in-depth analysis. We’re flexible and can work with you on custom newsletters for your audience.
Daily Must Reads
PBS MediaShift currently produces 7 email newsletters with 15,000 subscribers. Our open rates can top 35% for the curated links such as Daily Must Reads. That newsletter, which is a curation of top stories from the around the web on digital media, was recently lauded by the New York Times’ David Carr as “carefully selecting five or six articles every day that help you stay ahead of the curve by seeing over the hill.”
DCN Intelligence Report
Since 2001, Mark Glaser and MediaShift have been producing the bi-weekly email newsletter from the industry trade group, Digital Content Next (formerly the Online Publishers Association). The newsletter is a unique blend of curation and in-depth analysis, with plenty of links to read more. In a recent survey of readers, on respondent said of the report: “Timely, excellent content. Worth the read every time…a true compliment in the time-starved world we’re living in!” The newsletter has 10,000 targeted subscribers with open rates reaching 20%.
Services
MediaShift offers the following services for publishers in custom packages for you:
> Development and design
> Editorial
> Branding
> Analytics
> Marketing and social media promotion
> Advertising sales
More Information
Contact Mark Glaser at MediaShift at mediashift [at] pbs [dot] org to learn more about our competitive offerings.
