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    Media Metrics Roundup for March 7, 2018

    by Jason Alcorn
    March 7, 2018

    How To Manage A Successful Facebook Group
    Annemarie Dooling / The Coral Project
    Journalists have to be trained to participate in civic discourse, Dooling argues.

    How WhereBy.Us Will Track Impact of Local Media
    Jason Alcorn / MetricShift
    Alexandra Smith leaps into her new role, connecting metrics to local news revenue.

    February Social Media Platform Changes: Full Roundup
    Tory Starr / WGBH Social
    26 updates and 6 rumors to watch.

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    New Data Shows Just How Much Social Sharing Has Decreased Since 2015 (And News Feed Tweaks Are Just One Factor)
    Ricardo Bilton / Nieman Lab
    The average article gets 4 shares, down from 8 in 2015.

    How Many Subscriptions Can You Afford?
    Alexandre Botão / Medium
    Can news publishers compete on cost and value?

    Who Cares Whether A Movie Has A Perfect Rating On Rotten Tomatoes?
    Justin Charity / The Ringer
    What happens when measurement is itself the metric.

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    More From MetricShift

    Trust In News Matters. Don’t Give Up On It.
    James Tyner

    Knight Media Forum Focuses on Non-Profit News, Impact and Danger of Algorithms
    Jason Alcorn

    MetricShift Survey: Newsroom Leaders’ Top Priority Is Audience Growth
    Jason Alcorn

    The 15 Biggest Local News Sites On Facebook In January
    Liam Corcoran

    How The Financial Times Uses Reader Feedback To Launch And Test New Features
    Monica Todd and Moshe Raphaely

    4 Ways Newsletter Publishers Can Hit Open Rates Between 50 and 60 Percent
    Mark Schiefelbein

    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: digital subscriptions facebook groups media measurement The Coral Project wgbh social whereby.us

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Reader Advisory Board

    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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    Email: jason [at] jasalc [dot] com

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