Panel Title: How to Get Better Engagement Metrics
Moderator: Jason Alcorn, MediaShift
Panelists: Hannah Wise, Dallas Morning News; Alexandra Smith, WhereBy.Us; Christopher Pramstaller, Süddeutsche Zeitung
Engagement is so much more than Facebook reach. For publishers who want to cultivate a direct relationship with readers, it’s the top of the customer funnel. And how you define and measure engagement in your newsroom matters directly to whether you’ll be leading the industry or lagging behind.
This live online panel will include a discussion with publishers who are at the forefront of using engagement metrics to build a direct relationship with readers, improve the quality of their journalism and drive revenue for their businesses.
This free online panel is sponsored by Content Insights. Content Insights is a robust, powerful and extremely user-friendly editorial intelligence tool, turning Big Data into easy reading. Being tailor-made for editors by editors, Content Insights helps journalists understand what drives audience behavior in a really simple and comprehensible way. By replacing inadequate metrics like page-views, scroll-depth and sessions with Article reads, Read-depth and Readership and more, Content Insights provides an uniquely editorial take on how content success should be evaluated. All attendee emails will be shared with the webinar sponsor.
– Presentations will be available to participants.
Who should attend:
Journalists, editors, growth managers, social media editors, marketers, publishers, non-profits, and content creators interested in learning about engagement metrics.
Date and Time: April 18, 2018, 10 am PT / 1 pm ET
Note: If you can’t attend the live session, you can still register and see the archived video of the panel. Free registration for BigMarker is required.
About the Moderator:
Jason Alcorn is the metrics and impact editor at MediaShift. As a consultant he advises news organizations on business strategy and leadership and works with funders to develop program strategies. He also facilitates the Institute for Nonprofit News Emerging Leaders Council. Jason lives in Washington, D.C., with his family. You can follow Jason on Twitter at @jasonalcorn.
About the Panelists:
Hannah Wise is the Engagement Editor at the Dallas Morning News. She oversees the newsroom’s social media strategy and seeks ways to cultivate conversation around the News’ journalism. She edits The News’ Hearken-powered project, Curious Texas, where readers ask questions and journalists track down answers. Hannah is the Online News Association Dallas-Fort Worth chapter co-founder and president. She is the stitching maven behind behind the viral Instagram account @sewmanycomments where she doesn’t read the comments, but sews them.
Alexandra Smith recently became the growth editor for the digital media and tech startup WhereBy.Us. Before that, she led the audience engagement team at the Fort Collins Coloradoan. She started her journalism career seven years ago at the Asbury Park Press in New Jersey after graduating from Rutgers University. Alexandra is most passionate about connecting local news to the community its meant to serve. When not ruminating on engagement strategies, you can find her learning to love all that living in Colorado has to offer.
Christopher Pramstaller works as an analyst and audience editor at Süddeutsche Zeitung, Germany’s biggest quality newspaper. He has a background as a journalist and editor and has worked with editorial data for several years. Nowadays he tries to enable the editorial staff to be data-informed in a meaningful way – live and based on longer time frames.