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    Media Metrics Roundup for February 28, 2018

    by Jason Alcorn
    February 28, 2018

    Lessons Learned from the Quartz Email Team
    Cate Blouke / Really Good Emails
    The most important metric? “Total number of active subscribers we have per newsletter.”

    Trust In News Matters. Don’t Give Up On It.
    James Tyner / MetricShift
    What publications lose by prioritizing “engagement” or page views.

    Paths To Subscription: Why Recent Subscribers Chose To Pay For News
    American Press Institute
    45 percent finally subscribed because of a promotion or a free trial.

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    It’s Time To End ‘Trending’
    Brian Feldman / Select All
    Trending algorithms can’t determine whether content should be shared.

    After Years Of Testing, The Wall Street Journal Has Built A Paywall That Bends To The Individual Reader
    Shan Wang / Nieman Lab
    Each site visitor is scored, “based on dozens of signals,” on their propensity to subscribe.

    A Guide To Page Value – The Undervalued Metric
    Donovan Ayon / Luna Metrics
    How to track which pages, or groups of pages, users see before a transaction.

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    More From MetricShift

    Knight Media Forum Focuses on Non-Profit News, Impact and Danger of Algorithms
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    MetricShift Survey: Newsroom Leaders’ Top Priority Is Audience Growth
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    The 15 Biggest Local News Sites On Facebook In January
    Liam Corcoran

    How The Financial Times Uses Reader Feedback To Launch And Test New Features
    Monica Todd and Moshe Raphaely

    4 Ways Newsletter Publishers Can Hit Open Rates Between 50 and 60 Percent
    Mark Schiefelbein

    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: american press institute digital subscriptions newsletter metrics page value paywall metrics wall street journal
  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Reader Advisory Board

    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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