Media Metrics Roundup for August 16, 2017

    by Jason Alcorn
    August 16, 2017

    Parse.ly Has Raised $6.8 Million And Reached Profitability. Here’s What It’s Doing With The Money.
    Daniel Funke / Poynter
    CEO Sachin Kamdar sees an industry more sophisticated than ever about metrics.

    ‘Raining Clicks’: Why We Need Better Thinking On Technology, Data And Journalism
    Chris Moran / Medium
    A Guardian editor responds to Franklin Foer’s broadside against metrics.

    How Do You Set Metrics?
    Julie Zhou / Medium
    Facebook’s product design VP writes about counter-metrics and how not to get bogged down in semantics.


    The Next Step in Buffer’s Social Media Journey
    Joel Gascoigne / Buffer
    The company is launching a new insights tool, Buffer Analyze.

    Facebook Is Rolling Out A Trending News Section On Mobile, Now With Its Own Link
    Sarah Perez / TechCrunch
    Stories will be selected—in part—through engagement metrics.

    From MetricShift

    Can Ad Tech Use Engaged Time Metrics To Fix Publishing? 
    Brent Merritt


    The Coral Project’s Guide to Community Metrics
    The Coral Project

    How Top Publishers Are Restoring Trust on Social
    Gabriele Boland

    What’s The Goal Of A News Site Homepage in 2017?
    Jason Alcorn

    How an Early Social Media Editor Moved Up to VP at Time Inc.’s The Foundry
    Julia Haslanger

    Upcoming Trainings and Events

    How to Solve Legal Issues on Social Media [Aug 16]

    How to Use Podcasts in the Classroom [Aug. 23]

    Motion Graphics for Social Media [Aug. 30]

    Making Sense of Local Metrics [Sep. 6]

    Journalism School Hackathon: Sports + Health [October 20-22]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: buffer design metrics editorial analytics parse.ly

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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    Metrics Editor: Jason Alcorn

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    Clare Carr, Parse.ly

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    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

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