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    #MetricShift Chat: How to Get Better Video Metrics

    by Tim Cigelske
    July 19, 2017

    Are you putting more resources into video? As publishers increase the time they spend producing content for Facebook, Instagram, YouTube and other video platforms, they need better insights into what works and what doesn’t.

    In our #MetricShift chat on Friday, July 21, starting at 1 p.m. ET / noon CT / 10 a.m. PT, we’ll preview our upcoming online panel on how to get better video metrics. The free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves.

    The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift; and will include special guests Andrew Goldstein, sports content executive at Marquette Wire and features reporter at Planet Princeton; Erin Supinka,  Assistant Director of Digital Engagement at Dartmouth College; the students of Marquette University’s Social Media Analytics and Measurement class; and Jason Alcorn, MediaShift.org metrics section editor and nonprofit news consultant.

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    A Storify recap is posted below.

    Tim Cigelske (@cigelske) is the Associate Editor of MetricShift. He has reported and written for the Associated Press, Milwaukee Journal Sentinel, Budget Travel, Adventure Cyclist and more. Today, he is the Director of Social Media at Marquette University as well as an adjunct professor teaching media writing and social media analytics.

    Tagged: digitaled parse.ly video metrics

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

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    Email: jason [at] jasalc [dot] com

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