The Swedish newspaper Svenska Dagbladet developed an algorithm guided partially by editors and partially by reader preferences that delivers a personalized homepage for each website visitor. Editor in chief Fredric Karén credits the technology with a significant boost in online traffic and digital subscriptions.
Reporting by Lily Oppenheimer, Rachel Wise and Jessica King.
- Meet the Swedish newspaper editor who put an algorithm in charge of his homepage (Storybench)
- Svenska Dagbladet’s “pyramid model” increases digital revenue, readership (INMA)
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