The following is a guest post that first appeared on Morning Consult‘s website.
Watching television is America’s favorite pastime (Sorry, baseball.) and there are few limits on how and where people can catch up on their favorite shows.
According to a recent Morning Consult poll, 48 percent of Americans preferred to do so on Netflix in the past six months. While 73 percent of people still said they have a cable or satellite subscription, many are dissatisfied with various components of their service.
The graphic below examines what cable can do to hold its own against streaming services.
The graphic is based off of a study conducted from March 16-19.
Laura Nichols covers brands and the changing landscape of media, marketing and advertising for Morning Consult, a media and technology company that provides data-driven insights on politics, policy and business strategy.
Victoria Sgarro is an Associate Designer for Morning Consult.