DigitalEd: How to Launch a Killer Newsletter

    Sign up for the DigitalEd training on How to Launch a Newsletter. Photo by Kaboompics and used with Creative Commons license.

    Title: How to Launch a Killer Newsletter

    Instructors: Jacqueline Boltik, Partner Kingrail Consulting and Daniela Gerson, Assistant Prof. California State University, Northridge and Senior Fellow, Democracy Fund


    Newsletter expert Jacqueline Boltik, who helped develop projects such as Ann Friedman’s Weekly and the LA Times’ newsletters, and journalism professor Daniela Gerson, who recently created Migratory Notes, break down what you need to know to make your newsletter take off.

    Newsletters are the most direct way to build an audience, and are expanding. The Skimm, the Post Most, Lenny Letter, LA Times’ Essential Californian, #awesomewomen are just a few examples of the varied forms in which they are developing.

    In this course you’ll learn best practices to grow your newsletter, design basics, and how to report and measure the data from your email campaigns.


    What you’ll learn from this training:

    1. Best platforms for newsletters
    2. How to get people to actually open them
    3. Newsletter design
    4. Analytics you should be watching to grow your newsletter


    • Newsletter best practices

    Who should take this training:

    • You’re thinking of launching a personal or business newsletter.
    • Your boss at your news outlet or organization wants you to develop a newsletter.
    • You have a newsletter for your site, but want to find ways to grow it.

    Date and Time: April 19, 2017 at 1 p.m. ET / 10 a.m. PT

    Price: $39

    Register now for this training!

    Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.

    About the Instructors:

    Daniela Gerson is an assistant professor at California State University, Northridge with a focus on community, ethnic, and participatory media. She is also a senior fellow at the Democracy Fund. Before that she was a community engagement editor at the LA Times; founding editor of a trilingual hyperlocal publication, Alhambra Source; staff immigration reporter for the New York Sun; and a contributor to outlets including WNYC: New York Public Radio, The World, Der Spiegel, Financial Times, CNN, and The New York Times. You can find her on Twitter @dhgerson

    Jacque Boltik is a consultant, speaker, and educator at the forefront of the modern email newsletter resurgence. She helps clients develop and implement integrated digital strategies anchored in email that create sustainable competitive advantages through audience development and revenue growth. Formerly, Jacque was the Director of Strategy and Business Development at the L.A. Times where she created new revenue generating verticals for the U.S. and Asian markets – from orchestrating the launch of over a dozen high-quality newsletters, such as Essential California, to establishing a joint venture with Sohu Inc.

    Tagged: daniela gerson digitaled email newsletters jacqueline boltik newsletters trainings

    Comments are closed.

  • About DigitalEd

    DigitalEd is a series of live online media trainings offered by MediaShift in partnership with top journalism and communication schools. We offer real-world training for the digital age. Check them out!

  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »
    MediaShift Newsletters »

    Follow us on Social Media