• ADVERTISEMENT

    Upcoming Trainings and Courses: Feb. 14 Edition

    by Bianca Fortis
    February 14, 2017
    Sign up for a DigitalEd session on 360 Video.

    Each week, MediaShift will list upcoming online trainings and courses for journalists and media people — with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

    FEATURED TRAININGS

    Digital Media Skills Certificate Course
    This comprehensive 9-week certificate program focuses on the strategic implementation and creation of digital media content for a web facing and mobile-first audience. Taught by industry professionals and award winning UC Berkeley faculty, you will learn best practices for telling stories to an online audience—through social media, on the web and to a mobile audience. You’ll work hands-on to produce video, digital photography, podcasts, and data visualizations and to design a capstone project. Upon completion of this program, you will have the knowledge and tools necessary to apply your new skill set immediately to your profession.
    Date and time: February 28 – April 27, 2017, 6 p.m. – 9 p.m.
    Producer: UC Berkeley Advanced Media Institute
    Place: UC Berkeley Graduate School of Journalism
    Price: $3595

    More information and registration here!

    ADVERTISEMENT

    FEBRUARY

    Getting Started With 360-Degree Video
    Been seeing all those great 360° news stories but don’t know where to start? Let us help. News organizations across the world have adopted 360° technology in their reporting process. From breaking news to documentaries, newsrooms are bringing their readers and viewers closer to the story. Don’t let those pricey 360° video rigs intimidate you. Getting started with immersive storytelling is easier than you think. This training will walk you through the process of choosing the right equipment, from camera to rigging gear, planning your shoot and knowing if 360° video works for your story. You will learn how 360° videos are edited and how to pick the right platform to host your story.
    Featured Presenter: Shaheryar Popalzai, ICFJ Knight Fellow
    Date and time: Feb. 15, 2017, 1 p.m. ET / 10 a.m. PT
    Producer: MediaShift
    Place: Online with BigMarker
    Price: $39
    Register here!

    Video for Social Media
    Video is a powerful engagement tool. Marketing research shows that including visuals with your social media posts increases engagement by 180%. It’s no wonder that social media feeds include more and more videos. But those videos follow new rules -they need to be shorter, intimate, explanatory.
    Date and time: Feb. 15
    Producer: CUNY J+
    Place: New York City
    Price: $25 (Use code JPLUS10 for 10% off.)

    Adobe After Effects and Motion Graphics
    In this daylong workshop, you will learn the basics of Adobe After Effects, the leading software for digital visual effects, motion graphics and animation. Animation and motion graphics storytelling are in-demand skills and provides excellent opportunities to help news audiences understand complex stories in a dynamic and visual medium.
    Date and time: Feb. 18
    Producer: CUNY J+
    Place: New York City
    Price: $399 (Use code JPLUS10 for 10% off.)

    ADVERTISEMENT

    Community Management and Social Networking for Journalists (Spanish Language)
    Participants will learn how to use social networks as sources of information and communication platforms, how to create their own brand and how to develop strategies to create communities and maximize online presence.
    Date and time: Feb. 27 – April 9, 2017
    Deadline to Register: Feb. 12, 2017
    Producer: Center for Digital Journalism at the University of Guadalajara
    Place: Online
    Price: $100 USD

    MARCH

    How to Boost Engagement With User and A/B Testing
    If you work in a digital role (in a newsroom, design agency, tech company, you name it), you are an internet super-user. Translation: you have a lot to learn about how your content is consumed. On the Post Graphics team, we aim to track and test something new on every project and have gained valuable insight from user testing, A/B testing and custom analytics code — including what doesn’t work.
    Featured Presenter: Emily Yount, Interaction designer at the Washington Post
    Date and time: March 1, 2017, 1 p.m. ET / 10 a.m. PT
    Producer: MediaShift
    Place: Online with BigMarker
    Price: $39
    Register here!

    Feet In 2 Worlds Food Journalism Workshop
    The food journalism workshop is designed to help journalists, journalism students and culinary professionals improve their skills telling stories about food from immigrant communities.  This three-day intensive workshop is an introduction to broadcast and podcast journalism, including audio recording and production, story development, pitching and writing for radio. Participants will work with veteran public radio food journalists and podcasters and will have a chance to present their story ideas to a panel of editors from leading media organizations.
    Date and time: April 28-30, 2017; Applications due March 3
    Producer: Center for New York City Affairs at The New School
    Place: New York City
    Price: $425; Scholarships available

    Multimedia Reporting in Belize
    This reporting trip will help students hone digital storytelling and production skills and improve researching, pitching and reporting skills on climate change, ocean and marine conservation and coastal erosion.
    Date and time: July 22-Aug. 5, 2017; Applications due March 3
    Producer: George Washington University and The Global Media Project
    Place: Belize
    Price: $7,903.18 (Estimate)

    Getting Started With Virtual Reality
    This session focuses on introducing new users to emerging virtual reality technology. Participants will understand the differences in forms and types of virtual reality, learn about the latest in VR equipment and software, become exposed to possibilities for beginning their own virtual reality efforts in affordable and accessible ways. Participants should leave the session with an understanding of pre- and post-production elements of virtual reality creation, how to proceed on securing technology, and the current ethical and professional challenges related to this new form of storytelling.
    Featured Presenter: Robert E. Gutsche, Jr., Assistant Professor in Journalism + Media at Florida International University
    Date and time: March 15, 2017, 1 p.m. ET / 10 a.m. PT
    Producer: MediaShift
    Place: Online with BigMarker
    Price: $39
    Register here!

    Creating Your Social Media Strategy
    We know that the online reach of our content is more and more dependent on social platforms. We also know that each social platform has its own audience, community and style.
    What does it mean to reach the audience and potential audience where they already are? How can we produce stories that respect and reflect the culture of each platform? What does success (quantitative and qualitative) look like on each platform? What opportunities exist on each for learning more about the people we serve? How can better use of each platform lead to audience growth, audience insights and better journalism?
    Date and time: March 31 – April 1, 2017; Applications due March 28
    Producer: Poynter News University
    Place: Online
    Price: $449 by Feb. 28; $499 afterward

    APRIL 2017 & BEYOND

     

     

     

    COURSES ON DEMAND

    Skills in 60: Instagram Marketing Starter Kit
    Get Instagram savvy and build your brand! In just one hour, this course will teach you how to effectively market your Instagram presence by crafting visually creative content, analyze key metrics to grow your audience and navigate the ever-changing social media landscape.
    Place: Online
    Producer: MediaBistro
    Price: $49

    Infographics and Visual Data
    When combined with a compelling narrative, infographics are one of the fastest and most effective ways to help viewers make connections and grasp complex topics. This course will teach you how to conceptualize, design, and execute infographics using free and simple tools.
    Place: Online
    Producer: MediaBistro
    Price: $129

    How to Build and Teach an Online Course
    New technology and tools are transforming the learning experience and creating new opportunities — and challenges — for educators at high schools, community colleges, and four-year universities. In this online training, you’ll learn how to organize a course and plan modules in a learning management system — whether you’re transitioning an existing course or starting one from scratch. You’ll also get a chance to try out tech tools to enhance the online educational experience, understand how to develop relationships with students in an online environment and discover new techniques for creating robust discussion among students in the class.
    Place: online
    Producer: DigitalEd at MediaShift
    Price: $19

    Smarter Audience Analytics for Journalists
    Do you get bored reading your own analytics report? Are you only reporting numbers. Analytics are a powerful tool, but only reporting pageviews and other statistics doesn’t change how a newsroom operates. In this training, we’ll look at how you can put analytics to work for you. What is your baseline? What measures do you use to determine a post’s success? What do analytics tell you about your audience? How can you turn that insight into actionable items by your staff? This session will help you utilize analytics to learn from your audience and find ways to build on successes.
    Producer: DigitalEd at MediaShift
    Place: Online
    Price: $19

    How to Make News Bots Work For You
    Robot journalism is one of the year’s hot topics as more media brands are experimenting with the automated delivery of news on mobile. Some bots are completely automated services that mimic a normal text conversation, but most involve some human intervention. In this online training, John Keefe, Senior Editor for Data News & Journalism Technology at WNYC, will explain how bots work and how journalists can use them to enhance their reporting and improve efficiency.
    Producer: DigitalEd at MediaShift and CUNYJ+
    Place: Online
    Price: $19

    An Introduction to DocumentCloud
    DocumentCloud is a catalog of primary source documents and a tool for annotating, organizing and publishing them on the web. Documents are contributed by journalists, researchers and archivists. We’re helping reporters get more out of documents and helping newsrooms make their online presence more engaging.
    Place: online
    Producer: Investigative Reporters & Editors
    Price: free

    Election Coverage: Follow the Money
    There are several ways that political funds can play a role in key states, especially during an election year.  You’ll see how to trace money that comes from outside sources to state-based political groups, and how to follow the path of expenditures from the ground game to the air wars.
    Place: online
    Producer: Investigative Reporters & Editors
    Price: free

    Marketing with Pinterest, Instagram and Tumblr
    Market your brand using Pinterest, Instagram, and Tumblr. This course will give you the knowledge of each of these platforms and enable you to identify the most appropriate ways to implement them to meet your business objectives.
    Place: online
    Producer: Mediabistro
    Price: $149

    Skills in 60: Build an Editorial Calendar for Social Media Channels
    This in-depth short course will show you how to develop integrated editorial content calendars and establish a robust production and publishing strategy across all your social channels. The video lessons will guide you on how to plan, create, distribute and analyze your editorial calendar for long term success.
    Place: online
    Producer: Mediabistro
    Price: $49

    Twitter Marketing
    Become a better, smarter marketer with Twitter to generate word-of-mouth, create leads, and grow your business.  From hashtag strategy to deep data dives, influencer outreach to employing an effective posting schedule, you’ll master Twitter 140 characters at a time.
    Place: online
    Producer: Mediabistro
    Price: $129

    Whose Truth? Tools for Smart Science Journalism in the Digital Age
    As journalists, we ignore science not only at our own peril, but at the peril of our readers, viewers and listeners. In this course, you’ll learn to how make sense of scientific data and tell stories in ways that connect with your audience. You’ll get techniques and tips to improve your interviewing and reporting skills. You’ll also learn how to lift the veil from front groups to launch investigations based on informed fact-gathering. When you’re done, you’ll have a toolkit of ways to identify and overcome the barriers journalists face when reporting on science-related topics.
    Place: online
    Producer: Poynter’s NewsU
    Price: free

    Social Media Master Class Part I
    MediaShift’s Social Media Editor Julie Keck will lead you through using some of the most powerful publishing tools any media professional can use. You can learn how to optimize your feeds, post the right amount each day, and help promote your content or projects better. You can establish yourself as an authority using the right mix of social media platforms and skills. And most of all, it’s fun. Don’t be intimidated or overwhelmed by social media – you can do it!
    Place: online
    Producer: DigitalEd at MediaShift
    Price: $19

    Social Media Master Class Part II
    You’ve established yourself on social media, but you want to grow your audience. How do you get people talking about your content without seeming too self-promoting? Learn to harness the power of #hashtags, run a popular live Twitter chat, find out what’s trending today and how to jump in at the right moment with the right content.
    Place:
     online
    Producer: DigitalEd at MediaShift
    Price: $19

    DigitalEd: Smartphone Filmmaking 101
    Whether you’re shooting coverage for your high-concept documentary, making a low-budget music video for your band, or shooting pick-ups for your corporate online PSA, there are a multitude ways to use your phone as a legitimate route for production. This training will illustrate the use of the iPhone as a low-budget professional production camera. We’ll include short practical tips on shooting techniques, emerging technology, apps and software alongside of traditional tips and tricks that can be added to a smartphone in order to make it a more robust production camera.
    Place: online
    Producer: DigitalEd at MediaShift
    Price: $19

    When a Staff Isn’t a Staff: Managing Freelancers
    In today’s freelance economy, more and more workers are seeing the benefits of working as a freelancer or contractor. But what does that mean for the businesses that employ them? With a lean staff, many publications rely on freelance contributors, so it’s to everybody’s benefit to make that relationship a good one. Good freelancer relationships don’t just fall out of the sky. In this webinar, you’ll learn what makes freelancers happy (it’s more than just money!), how to cultivate good freelance relationships, and best practices for managing a sprawling, remote staff. With successful freelancer management, you’ll enjoy loyal, capable contributors and a robust publication.
    Place: online
    Producer: Poynter’s NewsU
    Price: $29.95

    How to Design a Brand
    Learn how to design your brand by setting yourself apart from other businesses in your industry, build your own unique brand identity, conceptualize your logo design and creative direction, and apply your branding to establish credibility and increase exposure.
    Place: online
    Producer: CreatorUp
    Price: $40

    How to Crowdfund 10K
    Learn how to raise $10,000 by designing a one-of-a-kind crowdfunding campaign. Learn how to set goals and better prepare yourself for a campaign launch. Once your campaign launches, you’ll be an expert on methods of raising the most money, and how to design a professional page.
    Place: online
    Producer: CreatorUp
    Price: $30

    How to Livestream on YouTube
    Have you ever wanted to broadcast — live — but weren’t exactly sure how to do it, or what tools to use? Learn the technical nuts and bolds of how to livestream anything on YouTube, and how to market your show so people will see it.
    Place: online
    Producer: CreatorUp
    Price: $25

    How to Tell a Story to Build a Community
    Do you need to build a following, but are not sure how to tell your story to grow your community? Learn how to tell a story that will help others relate to you and your mission to take action.
    Place: online
    Producer: CreatorUp
    Price: $40

    Verification: The Basics
    When a violent protest, mass-scale accident, or natural hazard unfolds, information tends to get jumbled, causing fear and confusion. With the growing use of technology, we have witnessed innumerable false and fake stories being shared on social networks, including photoshopped images, or reuploaded diced videos from unrelated events in the past. With increasing frequency, journalists are required to master the skills and expertise to handle the information that circulates on the Internet and elsewhere. Complementing our recently launched resource, the Verification Handbook, this course will provide the basic knowledge and techniques of verification in the digital age.
    Place: online
    Producer: Learno
    Price: free

    Your Photojournalism Survival Kit with Ron Haviv
    Ron Haviv brings two decades of experience in building a photojournalism career on carefully laid groundwork. In this course, you’ll learn how to identify a captivating story and organize a plan for shooting it; how to create a budget and a pitch letter; and how to plan for any eventuality during the shoot, and cope with setbacks when they strike.
    Place: online
    Producer: Ron Haviv, Emmy-nominated photojournalist
    Price: $79

    More course listings are available at MediaShift’s DigitalEdPoynter’s NewsUBerkeley Advanced Media InstituteColumbia Journalism School’s Continuing Education listingsMediabistro and CreatorUp.

    Bianca Fortis is the associate editor at MediaShift, a founding member of the Transborder Media storytelling collective and a social media consultant. Follow her on Twitter @biancafortis.

    Tagged: deadlines social media trainings workshops
  • ADVERTISEMENT
  • ADVERTISEMENT
  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »
    MediaShift Newsletters »

    Follow us on Social Media

    @MediaShiftorg
    @Mediatwit
    @MediaShiftPod
    Facebook.com/MediaShift