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    #MetricShift Chat: Metrics That Should Matter vs. Metrics That Matter to Publishers

    by Tim Cigelske
    February 22, 2017

    For this chat, we’re partnering with the analytics and audience insight platform Parse.ly to do a deep dive into what publishers care about — and roadblocks they face — when using metrics to make decisions.

    Parse.ly recently surveyed 270 brand, agency and publisher content professionals to reveal useful metrics, the silos of data access, and how analytics impact content they create. A full report can be found on their website.

    In our #MetricShift chat on Friday, February 24, starting at 1 p.m. ET / 12 p.m CT / 10 a.m. PT, we’ll talk with Parse.ly and editors who use the tool about the highlights and questions raised by the new publisher metrics report.

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    The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guests will include experts from Parse.ly and their partner newsrooms; Jason Alcorn, MediaShift.org metrics section editor and a local news consultant with the Democracy Fund; and more to come.

    Icon by ProSymbols from the Noun Project

    A Storify recap is posted below.

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    Tagged: content metrics industry research parse.ly survey twitter

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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