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    #MetricShift Chat: The Most Engaging Stories

    by Tim Cigelske
    January 24, 2017

    For this chat, we’re partnering with Chartbeat to do a deep dive into the most popular stories of 2016 in terms of Total Engaged Time.

    In 2016, Chartbeat tracked 2.5 trillion minutes of “engaged time” from more than 5,000 media sites worldwide. They tracked what people read on a second-by-second, pixel-by-pixel basis, and helped define how a story can stand out in a sea of content.

    “We witnessed storytelling evolve and engage our attention in unprecedented ways,” Chartbeat writes in its new multimedia report. “They cover a wide range of topics – from politics and justice, to sports and opinion – and span format types like interactives, live blogs and longform.”

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    In our #MetricShift chat on Friday, January 27, starting at 1 p.m. ET / 12 p.m CT / 10 a.m. PT, we’ll talk about types of stories that “defined the breadth, the depth, and the power of journalism.”

    The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guest will include Josh Schwartz, Chartbeat head of data science; Micah Cohen, politics editor of FiveThirtyEight; Dan Frohlich, digital metrics analyst at NPR; Anjanette Delgado, Digital Director for Gannett; Sarah Shenker, head of audience engagement for BBC News;  and Jason Alcorn, MediaShift.org metrics section editor and a local news consultant with the Democracy Fund.

    Tagged: chartbeat engaged time engaging stories popular stories

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

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    Email: jason [at] jasalc [dot] com

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