MediaShift Podcast #217: NYT’s Innovation Report; Trump vs. the Media Continues; New York Times’ Jim Rutenberg

    by Jefferson Yen
    January 20, 2017
    New York Times' Jim Rutenberg (right) joins us on this week's podcast. Screen shot from his video interview by SurveyMonkey's Jon Cohen.

    We’re finally back from our holiday break, and hope you’re all having a happy new year! In the news this week, the New York Times released its new innovation report, which shows some progress being made, but potential cuts looming among copy editors. Plus, an avalanche of “open letters” from the media go out to Trump, but is he listening? And Obama commutes the sentence of leaker Chelsea Manning, but will Julian Assange of WikiLeaks really turn himself in? Politico’s Joe Pompeo joins us to talk about the many moves at the New York Times and the launch of Axiom. Our Metric of the Week is event metrics, and we talk with New York Times media columnist Jim Rutenberg.

    Don’t have a lot of time to spare, but still want to get a roundup of the week’s top news? Then check out our Digital Media Brief below!

    "Nothing drives subscriptions and readership like kicking ass." -Jim Rutenberg on how publications can survive and thrive in the digital age

    MediaShift Podcast


    Digital Media Brief

    Listen to the MediaShift podcast and follow us on SoundCloud! Thanks to SoundCloud for providing audio support.

    Subscribe to the MediaShift podcast via iTunes.

    Follow @Mediashiftpod on Twitter.


    Listen to the podcast via our Stitcher page or with the Stitcher app.

    mark glaser ISOJ headshot

    Host Bio

    Mark Glaser is executive editor and publisher of MediaShift and Idea Lab. He is an award-winning writer and accidental entrepreneur, who has taken MediaShift from a one-person blog to a growing media company with events such as Collab/Space workshops and weekend hackathons; the weekly MediaShift podcast; and digital training, DigitalEd, in partnership with top journalism schools. You can follow him on Twitter @mediatwit.


    Jim Rutenberg (courtesy of the New York Times)

    Jim Rutenberg was named media columnist for The New York Times in January 2016. He is also a contributor The New York Times Magazine. Mr. Rutenberg came to The Times from The New York Observer in 2000. He was a staff reporter and a stringer for the New York Daily News. Prior to that, he was a general assignment reporter at the New York Post.

    Joe Pompeo is Politico Media’s senior media reporter and Morning Media columnist. He was previously a reporter at Yahoo News, Business Insider, and The New York Observer.

    Top News Of The Week

    The New York Times Releases Its Much Heralded Innovation Report

    By the year 2020, newspapers will have figured out this whole digital thing. At least, that seems to be the case, as the New York Times released a new innovation report from its “2020 Group” and the Wall Street Journal has its own WSJ2020 project on tap. Well, no. The Times’ new in-depth report, this time posted in public rather than leaked like the Innovation Report in 2014, contains plenty of areas where the Times is making progress — hello! $500 million in digital revenues! — but also some painful areas that still need work. On the plus side, the Times crowed about being ahead of rivals BuzzFeed, Washington Post and others in digital revenues, on the road to hitting $800 million by, uh, 2020. A lot of those revenues have started to come in from subscriptions as print advertising drops. That means that the Times will focus less on eyeballs and clicks, and more on high-impact stories. It will also boost visuals and video, and will commit $5 million to covering the new Trump administration. As the report states: “We are not trying to win a page-views arms race.”

    On the downside, the Times will need to rethink its heavy-handed editorial process, and will likely downsize copy-editors along the way. They admitted that more layoffs are coming. And another staffing issue is digital skills: The Times will be making a big push to train more people in visual skills. The Grey Lady will also be making its print operations more autonomous, which will give the digital side more room to roam. And as the Times moves more forcefully into visuals and deeper stories, it will have to consider new metrics to gauge impact, beyond the typical pageviews and time on page. While much of the report is a recounting of changes that have been made in the recent past, give the Times credit for putting its cards on the table on innovation, calling out persistent issues, and signaling that it will continue to evolve to stay relevant. And for media geeks, this kind of public report makes fantastic reading!


    With the Trump Inauguration, Press Battles Continue

    As the Trump Inauguration takes place, the media is not backing down in its battle against the new president. Of course, the battle was started by Trump himself in a series of attacks, blacklistings and heated rhetoric, leading to an incredibly adversarial relationship. In Trump’s first and only press conference as president-elect, he called CNN “fake news” and refused to take Jim Acosta’s question, while calling BuzzFeed a “failing pile of garbage” for publishing a former British spy’s unverified dossier on Trump. And what will the media do? First, write a lot of open letters. Kyle Pope at CJR had his own open letter “from the press corps” with rules of engagement like “we decide how much airtime to give your spokespeople and surrogates” and “off the record and other ground rules are ours — not yours — to set.”

    NPR’s Michael Oreskes sent his open letter to the NPR News staff, with the headline: “We Cannot Tolerate Legal and Personal Attacks on Journalists for Doing Their Job.” Oreskes wrote that Washington correspondents have a First Amendment right to get White House press passes, and that Trump must follow the Obama administration’s stated rule of not prosecuting a journalist for doing their job. In fact, Obama had his own “open letter” of sorts for Trump at his last press conference, saying that the press corps has “made this place work better.” But for all the open letters, Trump might not be reading them. He’s gone back and forth on moving the press briefing room outside of the White House, or picking and choosing who gets to go to them. Even his new Trump International Hotel in DC was banning reporters, according to a report by Politico’s Daniel Lippman. Maybe this is all just a big misunderstanding. According to an exclusive interview for Axios, the new digital publication from former Politicos, Trump said that “I’m not really a divisive figure…In the history of politics, there’s nobody that has been treated worse by the press than I have.” Expect more push-back, not less, from Trump in the weeks and years ahead.


    Obama Commutes Chelsea Manning’s Sentence

    As he left office, President Obama commuted the sentence of Chelsea Manning, previously known as the military leaker Bradley Manning, who helped spread stolen intelligence via WikiLeaks, helping to make a name for Julian Assange. Manning was sentenced to 35 years in prison, but has already served nearly 7 years. Manning’s reduced sentence brings issues of cybersecurity, national security, and the role of whistleblowers back into the news. While many supporters of Manning were pleasantly surprised by the commuted sentence, they were upset that fellow leaker Edward Snowden was not given a pardon or let off the hook. Obama’s press secretary made a clear line between the two, noting that Manning had gone to court, and served a sentence, while Snowden remains on the run.

    The move by Obama also puts the spotlight back on WikiLeaks, right as they are coming under fire for publishing hacked emails of the DNC, famously obtained by Russian operatives. Republicans are left twisting back and forth on WikiLeaks, hating them for the Manning leaks, loving them for the DNC leaks, and then going back to hating Manning now that she’ll go free in May. Curiously, WikiLeaks founder Julian Assange had pledged on Twitter to turn himself into American authorities if Channing was shown mercy. WikiLeaks said that Assange would stand by his promise, though many observers believe he’ll figure out a way to avoid that. So what’s the future of U.S. government whistle-blowers? Obama had a terrible record of prosecuting leakers, but now he makes a last-minute move to free Chelsea Manning. With Trump in power, it’s hard to imagine any more sympathy for those who call out government wrong-doing.


    Music on this Episode

    Can’t Hate The Hater by 3 Feet Up
    Sinking Feeling by Jessie Spillane
    DJ by Jahzzar
    Backed Clean Vibes by Kevin Macleod
    Air Hockey Saloon by Chris Zabriskie
    I Never Wanted To Say by Lorenzo’s Music
    I’m Going for a Coffee by Lee Rosevere

    Jefferson Yen is the producer for the MediaShift Podcast. His work has been on KPCC Southern California Public Radio and KRTS Marfa Public Radio. You can follow him @jeffersontyen.

    Tagged: axios chelsea manning donald trump group 2020 jim rutenberg joe pompeo new york times trump inauguration whistleblower

    Comments are closed.

  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »
    MediaShift Newsletters »

    Follow us on Social Media