(Jennifer Brandel / Hearken)
An urgent appeal for more democratic newsroom metrics.
(Johanna Blakley / Media Impact Project)
The latest research tying media exposure to social or political action.
(Michael Kuntz / Nieman Lab)
“Trust leads to greater engagement, brand affinity, and a willingness to pay for premium news content.” How do we measure trust?
(Avinash Kaushik / Occam’s Razor)
The only checklist you need for 2017.
Have predictive analytics corrupted news media?
Grading 10 Media Metrics Predictions for 2016 by Tim Cigelske
How Publishers Can Use Links and Mentions In Instagram Stories by Gabrielle Boland
How Mizzou’s School Newspaper Learns from Audience Analytics by Elizabeth Stephens
Upcoming Trainings & Events
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.