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    Media Metrics Roundup for December 14, 2016

    by Jason Alcorn
    December 14, 2016

    Want To Be Good For Democracy? Be Better At Democracy.

    (Jennifer Brandel / Hearken)
    An urgent appeal for more democratic newsroom metrics.

    Advancing the Story: The Next Chapter in Media Impact

    (Johanna Blakley / Media Impact Project)
    The latest research tying media exposure to social or political action.

    Trust Is The New Click

    (Michael Kuntz / Nieman Lab)
    “Trust leads to greater engagement, brand affinity, and a willingness to pay for premium news content.” How do we measure trust?

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    Five Key Elements For A Big Analytics Driven Business Impact

    (Avinash Kaushik / Occam’s Razor)
    The only checklist you need for 2017.

    Are We Reflecting Buzz Or Reporting The News?

    (Content Insights)
    Have predictive analytics corrupted news media?

    From MetricShift

    Grading 10 Media Metrics Predictions for 2016 by Tim Cigelske

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    18 Tips For Writing Engaging Headlines and 27 Makeovers That Saved Stories From Extinction by Kurt Gessler

    How Publishers Can Use Links and Mentions In Instagram Stories by Gabrielle Boland

    How Mizzou’s School Newspaper Learns from Audience Analytics by Elizabeth Stephens

    Can Tracking Virality With Crowdtangle Help Facebook Combat Fake News? by Tim Cigelske

    Upcoming Trainings & Events

    Multi-Platform Storytelling in Journalism [Jan. 11]
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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: 2017 predictions media impact news metrics news quality weekly roundup

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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