Want To Be Good For Democracy? Be Better At Democracy.
(Jennifer Brandel / Hearken)
An urgent appeal for more democratic newsroom metrics.
Advancing the Story: The Next Chapter in Media Impact
(Johanna Blakley / Media Impact Project)
The latest research tying media exposure to social or political action.
Trust Is The New Click
(Michael Kuntz / Nieman Lab)
“Trust leads to greater engagement, brand affinity, and a willingness to pay for premium news content.” How do we measure trust?
Five Key Elements For A Big Analytics Driven Business Impact
(Avinash Kaushik / Occam’s Razor)
The only checklist you need for 2017.
Are We Reflecting Buzz Or Reporting The News?
(Content Insights)
Have predictive analytics corrupted news media?
From MetricShift
Grading 10 Media Metrics Predictions for 2016 by Tim Cigelske
18 Tips For Writing Engaging Headlines and 27 Makeovers That Saved Stories From Extinction by Kurt Gessler
How Publishers Can Use Links and Mentions In Instagram Stories by Gabrielle Boland
How Mizzou’s School Newspaper Learns from Audience Analytics by Elizabeth Stephens
Can Tracking Virality With Crowdtangle Help Facebook Combat Fake News? by Tim Cigelske
Upcoming Trainings & Events
> Multi-Platform Storytelling in Journalism [Jan. 11]
> J-School Hackathon at Nevada-Reno [Feb. 24-26]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.
