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    #MetricShift Chat: The Metrics of Local News

    by Tim Cigelske
    November 11, 2016

    For the past year, the news cycle has been saturated with coverage of the U.S. presidential election. It’s consumed the lives of national and international newsrooms and driven up metrics along the way. But that’s only part of the story.

    The other part is local news, as Ken Doctor writes this week:

    “Yes, while it seems that everyone reads the New York Times, Wall Street Journal or Washington Post, in reality, they don’t, and they never did. They relied on the local paper. It’s now shrunken in size, in content, in authority — and in confidence to address its community’s issues of the day.”

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    In our #MetricShift chat on Friday, November 18th, starting at 1 p.m. ET / 12 p.m CT / 10 a.m. PT, we’ll talk about the metrics of local news.

    The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift. Guest will include Ben Mullin, managing editor of Poynter; David Beard, formerly of the Washington Post, PRI, AP and Boston Globe; Michelle Li journalist and eight-time Emmy & National Murrow recipient; Simon Galperin grad student, biz dev intern at  and co-founder of ; and Jason Alcorn, MediaShift.org metrics section editor and a local news consultant with the Democracy Fund, and more to come.

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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