Title: How to Boost Traffic with LinkedIn
Instructor: Meena Thiruvengadam, Head of Audience Engagement, Business Insider
What Facebook’s algorithms take away, LinkedIn can bring back
LinkedIn gave publishers an excellent Christmas present last year: a big bump in traffic. In the first month after LinkedIn changed its algorithm, Business Insider saw its referral traffic from the platform rise by 300%.
LinkedIn is now one of BI’s top sources of social referral traffic and a place where we’ve found a highly engaged audience that likes to spend quite a bit of time with our content. It’s also a place where a little investment can go a really long way.
What you’ll learn from this training:
- How to use LinkedIn to drive traffic to your site
- How to find the right voice for your audience on LinkedIn
- How LinkedIn can you help you build your presence on other platforms
- What tools are available to manage your LinkedIn page
- What type of content works best on LinkedIn
- Presentation deck
Who should take this training:
- Social media editors
- HR and operations
- Audience development specialists
Date and Time: Sep. 7, 2016 at 1:00 pm ET / 10:00 am PT
Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.
About the Instructor:
Meena Thiruvengadam is the Head of Audience Development at Business Insider, where she oversees audience development and social media strategy for Business Insider, Tech Insider and Insider. She has worked in a variety of roles for legacy media brands and digital startups, including as an editor for Yahoo Finance and as a reporter writing for Dow Jones Newswires and the Wall Street Journal.