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    #MetricShift Chat: Measuring the Impact of Podcasts

    by Tim Cigelske
    July 19, 2016
    Graphic by Jason Alcorn. Microphone by Diego Naive from the Noun Project.

    In the last year, a podcast helped land a new trial for a convicted murder who maintains his innocence.

    During that same time frame, a sitting president, a presidential candidate and a supreme court justice have all sat down to record interviews on podcasts.

    Meanwhile, popular sportswriter Bill Simmons left ESPN and started his own podcasting network, which is a competitor to start-up podcast company Gimlet Media and growing podcast collective Radiotopia.

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    In our #MetricShift chat on Friday, July 22, we discuss how the last year has seen the rise of podcasts from a niche audience to a burgeoning form of media that has real, measurable impact.

    The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate metrics section editor for MediaShift. Guests will include Kathy Merritt, VP of content strategy and development for PRI; Anna Copper, digital producer for Paul Riismandel, podcasting evangelist at Midroll Media; Allison Behringer, host and producer of The Intern podcast at betaworks; Jeff Weisbein, founder/CEO of  and Kerri Hoffman, CEO of PRX; Byard Duncan, community manager of Reveal; and Jason Alcorn, metrics section editor for MediaShift.

    A recap of the chat is posted below:

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    Tim Cigelske (@TeecycleTim) is the Associate Editor of MetricShift. He has reported and written for the Associated Press, Milwaukee Journal Sentinel, Budget Travel, Adventure Cyclist and more. Today, he is the Director of Social Media at Marquette University as well as an adjunct professor teaching media writing and social media analytics. You may also know him as The Beer Runner blogger for DRAFT Magazine.

    Tagged: metricshift podcasts

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

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    Email: jason [at] jasalc [dot] com

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