Title: How to Measure Impact in Journalism
Instructor: Jason Alcorn, Metrics Editor, MediaShift
A journalist’s guide to making a difference (and how to prove it).
Learn how to measure impact in journalism and why it’s becoming a valuable and necessary skill in today’s newsrooms. Set yourself apart by knowing not only how to do work that drives real-world change, but also how to make sure that change gets noticed. Learn how to tell the story of your reporting just as effectively as you tell others’ stories.
We’ll share real-world examples of how experts in journalism and other fields measure the outcomes of their work. And you’ll come away knowing the best free and low-cost tools that are available to measure the impact of your work, quantitatively and qualitatively, as well as the hurdles to impact measurement that newsrooms still face.
What you’ll learn from this training:
- How to introduce an ‘impact model’ at your organization
- How to approach and improve impact like the experts
- How to use free and low-cost measurement tools to measure impact
- 5 ways to tell the story of your impact
- Presentation slides
- A 2-in-1 Guide: Impact Assessment & Metrics
Who should take this training:
- Non-profit executives
- Development and marketing staff
Date and Time: August 17, 2016 at 1:00 pm ET / 10:00 am PT
Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.
About the Instructor:
Jason Alcorn is an independent consultant and advisor to newsrooms and nonprofits. He is the metrics editor at MediaShift and an award-winning investigative journalist. Most recently, he served as associate director of InvestigateWest. Follow @jasonalcorn on Twitter.