Title: How to Launch a Podcast
Instructor: Megan Calcote, Executive Producer, How to Cover Money & Educating Geeks Podcasts
You’ve heard podcasts are hot again. But how do you launch one?
Podcasting is experiencing a resurgence, with an increase in American podcast listeners, connected cars, the launch of podcast divisions by traditional media outlets such as WNYC and the rise of networks such as Podcast One, Radiotopia and Panoply.
Find out how to join the movement and maximize your audience in this training that will tell you everything you need to know to get started in podcasting. We’ll show you how to equip a studio where you can produce professional-caliber audio with minimal investment. Learn tricks for developing, capturing and editing the content of your podcast. Find out which networks your podcast should be on to attract your audience and learn the basics of social media marketing.
What you’ll learn from this training:
- How to create a podcast from scratch with a minimal tech investment
- How to structure the content of episodes and create a series arc
- Where and how to distribute your podcast to attract and retain a loyal core audience
- How to measure your audience –subscribers, downloads and other meaningful analytics and how to interpret them
- The Minimalist Podcast Pro: A list of the essential technology and software you’ll need to launch your podcast on the cheap.
Who should take this training:
- Journalists wanting to add a podcast for their audience
- Bloggers and content marketers wanting to break into podcasting
- Business owners wishing to use podcasting to market their business
- Anyone with an interest in starting a podcast
Date and Time: June 7, 2016 at 1 p.m. ET / 10 a.m. PT
Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.
About the Instructor:
Megan Calcote manages social media for the Donald W. Reynolds National Center for Business Journalism at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. In addition to social media, Calcote also is the executive producer for the Reynold’s Center’s podcast, “How to Cover Money,” and for the podcast “Educating Geeks,” which reaches 7,000 listeners annually.