Futures Lab update #115: Predictive Video Downloads, and a New Crowdsourcing Platform

    by Reuben Stern
    July 30, 2015
    Fresco is a platform for crowdsourced news that also includes an assignment dispatch system for newsrooms to request specific materials. Screenshot courtesy of RJI.

    This week we learn how a new technology uses predictions to speed mobile video playback; and we explore another platform for crowdsourcing photos and video.

    "It's new technology that uses predictive analytics to figure out content that users are interested in, when they will be mostly interested in it and which location. And then we cache it. So if you're an NBA fan, then by seeing what videos you watch for a couple of days, I can easily figure out the team you like, and I can also ask you questions without really overwhelming you about your preference. And that can help us enhance the efficiency of our learning algorithms." -- Hesham El Gamal, CEO and co-founder, Immobly

    PART 1: Video playback with Inmobly

    A technology from Inmobly can predict which videos a mobile viewer might want to watch and download files in advance as a way to avoid delays during peak network traffic times. Co-founder and Chief Executive Officer Hesham El Gamal tells us how it works.
    Reporting by Raven Brown.


    [To skip directly to this segment in YouTube, click here.]

    PART 2: Crowdsourcing via Fresco

    New York-based Fresco is building a consumer-facing platform for crowdsourced news that also includes an assignment dispatch system for newsrooms to request specific materials. Chief Executive Officer John Meyer says the app could help journalists get visual content from the scene in a fast, direct manner.
    Reporting by Daniel Shapiro.

    [To skip directly to this segment in YouTube, click here.]


    Additional information:

    As TechCrunch reports, Fresco’s “challenge will be building up a marketplace with enough demand from news organizations and enough available photographers and videographers.”

    A few other platforms for finding user-generated/crowdsourced materials include:

    Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.

    FuturesLabWebBanner-mediashiftThe Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad appto watch the show wherever you go. You can also sign up to receive email notification of each new episode.

    Tagged: app crowdsourcing curation Fresco Fresco dispatch Inmobly learning algorithms livestreaming mobile ad technology predictive analytics startup TruAd TruEdge TruView

    Comments are closed.

  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »
    MediaShift Newsletters »

    Follow us on Social Media