Each week, PBS MediaShift will list upcoming online trainings and courses for journalists and media people — with a focus on digital training. We’ll include our new DigitalEd courses, as well as those from Mediabistro, NewsU, KDMC, and others. If we’re missing anything, please let us know at mediashift [at] pbs [dot] org.
FEATURED TRAINING
DigitalEd: Reinventing Student Media for the Digital Age
Instructor: Dan Reimold
Date: July 15, 2015
How do student publications move from print to digital? A growing number of student media advisers, journalism educators and student journalists worldwide are wrestling with how, and how fast, to shift their outlets — or at least how to more smoothly sync the two together. This one-hour session will feature a rapid-fire breakdown of the many things you and your student media team should consider when making the leap to online-only, digital-first or simply more digital-and-mobile friendly. Examples of successful and failed student media reinventions will also be shared. And five key traps will be laid out that you may want to sidestep before, during and after the transition.
Date and time: July 15, 2015, 1 pm ET / 10 am PT
Place: online
Price: $39
JULY 2015
How to Teach Media Entrepreneurship
A Primer for Building a Media Entrepreneurship Curriculum
Instructor: Jan Schaffer, Executive Director, J-Lab; Entrepreneur in Residence, American University
A growing number of journalism, advertising and public relations students are starting their careers either in media startups launched by others or in entrepreneurial ventures they are starting themselves. What do they need to know? How do they identify a promising entrepreneurial activity? What should they expect if they work in a startup? What skills will they need to run their own startups? How can they create a business and not a hobby?
This course will provide fresh teaching ideas and resource links to journalism programs seeking to grow their media entrepreneurship offerings and to professors already teaching media entrepreneurship courses. Jan Schaffer has taught Media Entrepreneurship courses to graduate students at American University and graduate and undergraduate students at the University of Memphis.
Date and time: July 22, 2015, 1 pm ET / 10 am PT
Place: online
Price: $39
Summer Investigative Reporting Course
Over three weeks, journalists from around the world in various media platforms examine what investigative journalism is and how to conceive, research, and write such stories. The process involves recognizing when something should be a long-term project, basics for launching into the story, testing and retesting the hypothesis throughout the investigation, shifting direction when the reporting dictates that the story direction change, and initial techniques to use in getting started. Workshops will be taught on retrieving data from outside sources, analyzing the data, and using tools to visualize it for readers; instruction will include locating and using public records found worldwide, utilizing financial documents, interviewing techniques, structuring an investigative story, using multimedia to support projects, writing and editing a long-form narrative, and more. We will hold exercises in computer labs within Columbia’s Journalism School to practice techniques, including use of programs such as Excel. This course is not intended for beginners and requires an application process.
Date and time: July 6-24, 2015
Place: Columbia University Graduate School of Journalism, 2950 Broadway, New York, NY 10027
Price: $7,500 (10% discount for Columbia Journalism School alumni and 5% discount for past Columbia Journalism Continuing Education students).
Data Visualization for Storytellers
Data Visualization for Storytellers is a two-day, hands-on certificate program focused on communicating complex information with visually appealing charts, graphs, and maps. Participants will learn to create a clearer, more meaningful picture of complex information and publicly available data, tell stories with interactive maps, and create beautiful and effective graphs and charts.
Date and time: July 9-10, 2015, from 8:30 am to 4:00 pm daily
Place: Graduate School of Journalism, University of California Berkeley, near San Francisco.
Price: $795. Early Registration Discount for registrations before July 5, 2015.
Podcasting: Telling Stories in Sound
In this two-day certificate earning course, you’ll learn the art of creating and producing distinctive audio podcasts. You’ll practice hands-on recording and editing your own podcast with direction from award winning radio journalist and podcaster, Ben Manilla.
Date and time: July 16-17, 2015 from 8:30 – 4:30 daily
Place: Graduate School of Journalism, University of California Berkeley, near San Francisco.
Price: $725. Register here.
Social Media For Content Creators: Brand Building, Content Strategy, Audience Engagement
This workshop offers comprehensive training on how to leverage the power of social media and storytelling to develop audiences, build trust relationships, and drive engagement. Upon completion of this workshop, you will have developed an expanded strategic social media roadmap for creating engaging content across multiple platforms, have experience developing content that resonates with your audience and be knowledgeable on the latest social media tools and technologies.
Date and time: July 21-23, 2015, 8:30am – 4:30pm daily
Place: Graduate School of Journalism, University of California Berkeley, near San Francisco.
Price: $1,450. Register here.
AUGUST 2015
Code Now: Programming for Non-Programmers
This intensive two-day workshop provides hands-on training in three coding languages: HTML, CSS & JavaScript (jQuery). You’ll have the knowledge to confidently write code, develop web pages and design a basic website with responsive interfaces. You’ll leave with an understanding of these basics and a simple portfolio website that demonstrates skills learned.
Date and time: August 3-4, 2015, Monday-Tuesday, 9 am – 4:30 pm daily.
Place: Graduate School of Journalism, University of California Berkeley, near San Francisco.
Price: $645. Register before July 6, 2015 for a 10% discount.
OCTOBER 2015
App Development Strategy and Marketing
As the app ecosystem continues to explode, many magazine publishers and content creators are still wrestling with app development and overall audience marketing and engagement strategies to ensure their app performs in an ever increasing competitive marketplace. This two-day certificate workshop will help you determine what app development strategy is the right fit for your organization with best practices for building and engaging your digital app audience.
Date and time: October 7-8, 2015, from 8:30 – 4:30 daily
Place: Graduate School of Journalism, University of California Berkeley, near San Francisco.
Price: $865. Register before September 4, 2015 for a 10% discount.
More course listings are available at MediaShift’s DigitalEd, Poynter’s NewsU, Knight Digital Media Center Berkeley, Columbia Journalism School’s Continuing Education listings and Mediabistro.
Sonia Paul is a freelance journalist based in India, and is the editorial assistant at PBS MediaShift. She is on Twitter @sonipaul.
