This week we explore some of the ideas and opportunities emerging among nonprofit newsrooms, including The Center for Investigative Reporting, The Marshall Project, ProPublica and The Texas Tribune.
Reporting by Katy Mersmann, Reuben Stern and Rachel Wise.
PART 1: Partnerships
Collaboration with other organizations is a key element of most nonprofit newsrooms, and it often enables them to go after projects they could not deliver otherwise. Steve Engelberg of ProPublica and Joaquin Alvarado of The Center for Investigative Reporting explain what goes into making these efforts work.
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PART 2: Impact
For nonprofit organizations, the definition of success is often broader than simply generating page views, so new methods are emerging to gauge the impact and outcomes from the journalism. We explore how ProPublica and CIR are considering these alternatives to traditional metrics.
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For more information about CIR’s impact measurement, check out our previous report.
PART 3: Focus
Some nonprofit outlets are finding success by targeting a specific niche audience or subject area. Gabriel Dance of The Marshall Project and Tim Griggs of The Texas Tribune explain how sticking to one specific focus helps them attract and maintain funding.
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Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.
The Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad app to watch the show wherever you go. You can also sign up to receive email notification of each new episode.
