Futures Lab Update #79: Ideas for Using Vine and Snapchat

    by Reuben Stern
    October 16, 2014
    Mashable's Vine account is designed to promote content its reporters are working on in the newsroom and to build community by featuring its followers' content.

    This week we explore examples of how two newsrooms are using the social platforms Vine and Snapchat.

    "We use Vine promotionally. That's basically what all the content falls under." -Jeff Petriello, creative producer, Mashable

    PART 1: Mashable + Vine

    Mashable has heavily experimented with the 6-second video app Vine since the app launched in early 2013. Along the way Mashable received a Shorty Award for its work on the platform and, this summer, crossed the milestone of having 100,000 followers to its Vine account. Mashable Producer/Creative Jeff Petriello tells us how his team is using the platform to inspire creativity and to generate revenue.
    Reporting by Allison Prang, Rachel Wise and Reuben Stern.
    [To skip directly to this segment in YouTube, click here.]


    For more information:

    Not yet familiar with Vine? Mashable offers a guide for beginners, which also identifies some typical formulas for Vine videos. The site also published a video of pro tips.

    For more examples of Vine videos:


    PART 2: The Washington Post + Snapchat

    Created to deliver private visual messages that automatically disappear, Snapchat is being used by news organizations to send information to audience members in a more personal way. Masuma Ahuja, national digital editor at The Washington Post, explains how her team is using the app to become like a good friend who helps people sound smarter.
    Reporting by Allison Prang, Rachel Wise and Reuben Stern.
    [To skip directly to this segment in YouTube, click here.]

    For more information:

    The Post also experimented with using Snapchat live during the Super Bowl this year. Some of the lessons learned from that are explained in this piece from Nieman Journalism Lab.

    Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.


    The Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad app to watch the show wherever you go. You can also sign up to receive email notification of each new episode. 

    Tagged: audiences community marketing mashable rji futures lab snapchat Vine washington post

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