Futures Lab Update #78: Building Brands and Products at Vox Media

    by Reuben Stern
    October 9, 2014
    The Vox Media network of websites, including food-centric site Eater, is designed to offer innovative ways of displaying content and advertising.

    This week we learn how Vox Media combines content, technology and advertising to reach a mass audience via its seven digital brands, including The VergeSB Nation and Vox.com.

    PART 1: Quality product

    As Chairman and Chief Executive Officer Jim Bankoff explains, a big component of Vox Media’s operation involves blending proprietary technology, a collaborative culture and an emphasis on the overall end product.
    Reporting by Katy Mersmann, Rachel Wise and Reuben Stern.
    [To skip directly to this segment in YouTube, click here.]

    "We didn't obsess over what was the perfect way to display this content and to organize this content, because we didn't know yet." - Lauren Rabaino, project manager, Vox Media

    For more information:


    In this extended Q&A, Bankoff says risk-taking also involves being willing to stop doing something that doesn’t work. He also provides more ideas about managing failure, building proprietary technology, and maintaining editorial integrity.

    PART 2: Fast-moving experimentation

    Vox Media’s product-oriented approach involves rapid development and iteration of new ideas. Product Manager Lauren Rabaino says it helps to innovate out in the open and to relax about getting everything perfect right away.
    Reporting by Katy Mersmann, Rachel Wise and Reuben Stern.
    [To skip directly to this segment in YouTube, click here.]

    Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.



    The Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad app to watch the show wherever you go. You can also sign up to receive email notification of each new episode. 

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