1. At Condé Nast Entertainment, marketing digital video costs as much as making it (Nicole Levy / Capital New York)
2. Can Patreon’s crowdfunding platform help journalists go direct? Jesse Brown is going to find out (Mathew Ingram / GigaOm)
3. Hulu CEO mulls cutting number of ads running on Hulu Plus (Claire Atkinson / New York Post)
4. Why journalism needs to get over its fear of Facebook (David Higgerson)
5. Cash and anxiety on the weird new Internet (John Herrman / The Awl)