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    Futures Lab Update #67: News Tailored for Younger Audiences

    by Reuben Stern
    July 17, 2014
    NowThis News targets young news consumers by delivering highly visual coverage by social media platforms like Snapchat, while Mic features news that young people would be proud to share with their friends.

    This week we venture to New York to peek inside two organizations that are gaining traction with serious news tailored specifically for younger audiences.

    “If you want to bring in new news consumers, you have to be where they are. You also need to find a way to figure out the questions they’re having [abouto issues in the news].” - Sarah Frank, senior producer, NowThis News

    PART 1: NowThis News

    NowThis News targets young news consumers by delivering highly visual coverage via a continually expanding list of social platforms that includes Instagram, Vine and now Snapchat. We hear from senior producer Sarah Frank about the company’s approach to reaching an audience of millennials.
    Reporting by Tatiana Darie.
    [To skip directly to this segment in YouTube, click here.]

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    PART 2: Mic

    Packaging political news in non-traditional way, the online news operation Mic — until recently known as Policy Mic — has attracted more than $15 million in investment funding and, the company says, an audience of 19 million unique visitors per month. Co-founder Jake Horowitz tells us that Mic’s success stems from letting go of stereotypes about young people.
    Reporting by Tatiana Darie.
    [To skip directly to this segment in YouTube, click here.]

    PART 3: Young people respond

    Where do young people actually get their news? Our informal sampling on the streets of New York City suggests the answer may be “everywhere.”
    Reporting by Tatiana Darie.
    [To skip directly to this segment in YouTube, click here.]

    Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.

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    The Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad app to watch the show wherever you go. You can also sign up to receive email notification of each new episode. 

    Tagged: instagram news millennials mobile journalism nowthis news policy mic snapchat

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