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    Futures Lab Update #60: CNNx App and Some Social Media Management Tools

    by Reuben Stern
    May 22, 2014
    CNN recently released a new iPad app, called CNNx, that merges the live broadcast feed and additional online content into one viewer-controlled experience.

    Reported by Reuben Stern and Olga Kyle.

    This week we learn about CNN’s new tablet app, CNNx, which combines material from on-air and online. We also explore a few tools for managing a newsroom’s social media presence.

    “The secret to growing an audience and presence online, particularly social, is [that] you need to engage with them and give them some value.” -Andrew Caravella

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    PART 1: CNNx

    CNN recently released a new iPad app, called CNNx, that merges the live broadcast feed and additional online content into one viewer-controlled experience. CNN’s News Futurist Victor Hernandez tells us about the app’s features and development.
    Reporting by Paige Hornor.
    [To skip directly to this segment in YouTube, click here.]

    Additional information:

    In his evaluation of the new app, CNN’s Senior Media Correspondent Brian Stelter says CNNx “makes television news more user-friendly” but that “CNN needs to get more cable and satellite distributors on board.” He also explains how an app like this fits into the relationship between the network and the cable TV operators.

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    You can also watch CNN’s promotional video for the app.

    PART 2: Social Media management tools

    Sprout Social and SocialNewsDesk are two of the many social media management platforms designed to help companies manage their social media presence more effectively. We hear from executives at both companies about how tools like these may be helpful to news organizations.
    Reporting by Tatiana Darie and Reuben Stern.
    [To skip directly to this segment in YouTube, click here.]

    A few other social media management tools:

    • Buffer allows users to keep a consistent social media schedule all week by scheduling content across multiple platforms.
    • HootSuite offers a variety of services ranging from managing unlimited social profiles, tracking conversations, measuring results and running multiple social media accounts from the same dashboard.
    • TweetDeck allows users manage their Twitter feeds. The tool is available for Chrome browsers as well as Windows and Mac desktops.

    Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.

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    The Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad app to watch the show wherever you go. You can also sign up to receive email notification of each new episode. 

    Tagged: buffer cnn hootsuite mobile apps news apps social media for publishers social media management tweetdeck

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