Futures Lab Update #59: Lingospot, XAPP Ads and Tomorrowish

    by Reuben Stern
    May 14, 2014
    Tomorrowish filters and reassembles the social media conversation connected to a given show or news story.

    Reported by Reuben Stern and Olga Kyle.

    This week we see a second-screen app that can automatically find contextual information; we hear about voice-activated audio messages; and we experience a Twitter conversation reassembled from across time zones.

    “What we’re bringing to the table is a whole new way to monetize [advertiser] content. Especially in the Internet radio space, they have limited advertising inventory. So they need to make that inventory more valuable.” - XAPPmedia co-founder and chief executive officer Pat Higbie


    PART 1: Lingospot

    Technology from Lingospot can automatically find and serve up additional information to a mobile device related to what is being discussed on a nearby television, extending the possibilities for the second-screen experience. We get a demonstration of the system from co-founder and Chief Executive Officer Nikos Iatropoulos.
    Reporting by Paige Hornor and Reuben Stern.
    [To skip directly to this segment in YouTube, click here.]

    For more information:

    As explained on the company webiste, Lingospot is powered by four different kinds of automated analysis, along with an algorithm that blends it together.


    PART 2: XAPP Ads

    National Public Radio has begun experimenting with interactive audio messages that can prompt and respond to voice commands from someone listening to the audio stream via a mobile app. NPR Sponsorship Products Manager Erica Osher and XAPPmedia co-founder and Chief Executive Officer Pat Higbie explain this new way for listeners to act on what they hear.
    Reporting by Ninh Pham.
    [To skip directly to this segment in YouTube, click here.]

    PART 3: Tomorrowish

    Social media posts generally appear in a strictly chronological order, making it difficult for viewers of a program that airs at different times to see all the online reaction corresponding to that show in the right order. Tomorrowish seeks to solve that by filtering and reassembling the social media conversation connected to a given show or news story. We hear about the thinking behind this “social media DVR” from founder and Chief Executive Officer Mick Darling.
    Reporting by Paige Hornor and Reuben Stern.
    [To skip directly to this segment in YouTube, click here.]

    Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.


    The Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad app to watch the show wherever you go. You can also sign up to receive email notification of each new episode. 


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