• ADVERTISEMENT

    Futures Lab Update #55: Google and the News Industry

    by Reuben Stern
    April 17, 2014
    David Gehring discusses how media organizations can partner with Google for growing, engaging and monetizing their audiences.

    Reported by Reuben Stern and Olga Kyle.

    This week we chat with David Gehring, who works with global alliances and partnership strategies at Google. 

    "If [news organizations] want to grow the audience, use search. If you want to engage with the audience, use social." -David Gehring

    ADVERTISEMENT

    In our extended studio interview, Gehring recaps the various Google tools that newsrooms are using to attract, engage with and monetize their audiences. He also explains how Google’s mission aligns with that of news organizations and how Google’s approach to big data can serve as an example. Finally, he offers his vision of the business models that are likely to carry journalism forward. Reporting by Reuben Stern and Olga Kyle.

    For more information:

    Gehring recently spoke about trends that bode well for journalism on digital platforms as part of the Reynolds Journalism Institute’s Mobile First event. Here is video of his full presentation:

    ADVERTISEMENT

    TO WATCH OTHER FULL SESSION VIDEOS from RJI’s mobile first event, click here.

    Gehring also says in this text Q&A with Missouri Business Alert that in the future there won’t be separate broadcast and print industries, “instead there will be a news industry that is distributing content on a variety of platforms.”

    Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.

    FuturesLabWebBanner-mediashift

    The Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad app to watch the show wherever you go. You can also sign up to receive email notification of each new episode. 

    Tagged: big data david gehring digital news digital news business google journalism business

    Comments are closed.

  • ADVERTISEMENT
  • ADVERTISEMENT
  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »

    Follow us on Social Media

    @MediaShiftorg
    @Mediatwit
    @MediaShiftPod
    Facebook.com/MediaShift