Reported by Reuben Stern and Olga Kyle.
This week we chat with David Gehring, who works with global alliances and partnership strategies at Google.
In our extended studio interview, Gehring recaps the various Google tools that newsrooms are using to attract, engage with and monetize their audiences. He also explains how Google’s mission aligns with that of news organizations and how Google’s approach to big data can serve as an example. Finally, he offers his vision of the business models that are likely to carry journalism forward. Reporting by Reuben Stern and Olga Kyle.
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Gehring recently spoke about trends that bode well for journalism on digital platforms as part of the Reynolds Journalism Institute’s Mobile First event. Here is video of his full presentation:
TO WATCH OTHER FULL SESSION VIDEOS from RJI’s mobile first event, click here.
Gehring also says in this text Q&A with Missouri Business Alert that in the future there won’t be separate broadcast and print industries, “instead there will be a news industry that is distributing content on a variety of platforms.”
Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.
The Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad app to watch the show wherever you go. You can also sign up to receive email notification of each new episode.
