Mediatwits #69: Boston Globe, Time Inc. For Sale; Guy Kawasaki on Self-Publishing

    by Mark Glaser
    February 22, 2013
    Author and entrepreneur Guy Kawasaki has been adept at using social platforms to promote his work, and his latest book "APE" is about self-publishing books

    We are back with the Mediatwits podcast, revamped in a roundtable format with “regulars” and occasional special guests. This week we have Mark Glaser moderating, along with the Guardian’s Ana Marie Cox, Seattle Times’ Mónica Guzmán, Reuters’ Felix Salmon, and USC’s Andrew Lih. Special guest Guy Kawasaki will be joining us as well.

    Our topics this week include the New York Times putting the Boston Globe up for sale, as well as Time Warner looking to sell most of its Time Inc. magazines. Special guest Guy Kawasaki will talk about his latest book, “APE,” about how to self-publish your book and do it right. His recently wrote a story for MediaShift about how authors can use social media to their advantage. Plus, Google is pushing its wearable Google Glass eyewear with the #ifihadglass campaign.

    "[Apple] can't even make a map, how can they publish my book?!" -Guy Kawasaki

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    Mediatwits Bios

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    Ana Marie Cox is a senior political columnist for The Guardian. She is the founding editor of the Wonkette blog and has covered politics and the culture of Washington, DC for outlets including the Washington Post, Playboy, GQ, Mother Jones and Elle. She is the author of the novel Dog Days and lives in St. Paul, Minn. Follower her on Twitter @anamariecox.

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    Mónica Guzmán is a columnist for the Seattle Times and Northwest tech news site GeekWire and a community strategist for startups and media. She emcees Ignite Seattle, a grab-bag community fueled speaker series. Mónica was a reporter at the Seattle Post-Intelligencer and seattlepi.com, its online-only successor, where she ran the experimental and award-winning Big Blog and drew a community of readers with online conversation and weekly meetups. Follow her on Twitter @moniguzman


    Andrew Lih is a new media journalist, and associate professor at the University of Southern California’s Annenberg School of Communication and Journalism where he directs the new media program. He is the author of “The Wikipedia Revolution” (Hyperion 2009, Aurum UK 2009) and is a noted expert on online collaboration and journalism. He is a veteran of AT&T Bell Laboratories and in 1994 created the first online city guide for New York City (www.ny.com). Follow him on Twitter @fuzheado and buy his book here.


    Felix Salmon is the financial blogger for Reuters. He was named one of Time Magazine’s 25 Best Financial Bloggers, and offers his frank view on the maneuverings of Wall Street, Washington and popular culture. Watch him on Felix TV or follow him on Twitter @felixsalmon.

    Special Guest


    Guy Kawasaki is the co-author of “APE: Author, Publisher, Entrepreneur-How to Publish a Book“ with Shawn Welch. He has written 11 other books, including the New York Times and Wall Street Journal bestseller Enchantment. He is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and was previously the chief evangelist of Apple. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.

    More Reading

    1. Boston Globe, Time Inc. for sale

    New York Times Co. Said to Put Boston Globe Up for Sale at Bloomberg

    Attention Publishers: ‘Iconic’ Is not a Business Model at Forbes

    Time Warner Shopping Time Inc.; Likely Price Tag? Try $2.5 Billion at Forbes

    2. Guy Kawasaki’s social tips for authors

    Guy Kawasaki’s 10 Social Media Tips for Authors at MediaShift

    APE: Author, Publisher, Entrepreneur by Guy Kawasaki (Kindle E-Book)

    3. #IfIHadGlass push for people to get Google Glass

    Google seeking ‘explorers’ to buy and try $1,500 smart glasses at L.A. Times

    Google Glass: Why Are We So Excited About a Glorified Camcorder? at Extreme Tech

    Google Glass Testers Wanted: Get Your Application in Today at Washington Post


    Be sure to vote in our weekly poll, this time about self-published books:

    Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian and fiancee Renee. You can follow him on Twitter @mediatwit. and Circle him on Google+

    Tagged: allthingsd boston globe google glass guy kawasaki magazines new york times newspapers self-publishing time inc.

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